4.3.12

Product Placements

Test yourself

Product Placements

Products can be clearly featured (shown) in commercial TV programmes. Some examples of product placement are:

Illustrative background for James BondIllustrative background for James Bond ?? "content

James Bond

  • In James Bond, Daniel Craig frequently wears and mentions his brand of watch (Omega in Casino Royale).
Illustrative background for Coronation StreetIllustrative background for Coronation Street ?? "content

Coronation Street

  • Costa Coffee products appear in ITV’s TV show, Coronation Street.

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3Business Finance

4Marketing

5Business Operations

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