5.1.1
Economies of Scale
Economies of Scale
Economies of Scale
Economies of scale describes companies benefiting from a reduction (fall) in the average unit cost of their product or service because of increasing production (the number of units produced). A lower average cost per unit can let a business make higher profits or charge a lower price. Economies of scale can come from:


Purchasing economies of scale
Purchasing economies of scale
- This is when larger companies get discounts from their suppliers because they are buying lots of units in bulk.
- In the same way, the average price of a can of Coca-Cola is lower if you buy a 6-pack instead of a single can.
- Businesses usually get a lower (cheaper) average cost if they are buying more products and buying things like raw materials in bulk.


Technical economies of scale
Technical economies of scale
- This happens because larger companies are able to invest in expensive, specialist machinery and equipment.
- For example, Tesco can afford to invest in expensive technology that maximises the efficiency of their stock (in warehouses etc).
- But a local corner shop may not be able to afford the technology or system. For the corner shop, the costs outweigh the benefits of the technology.
Diseconomies of Scale
Diseconomies of Scale
Diseconomies of scale happen when a business grows so large that the business’ products average unit cost (cost per unit) increases. Diseconomies of scale can happen for a number of reasons:


Coordination issues
Coordination issues
- As a firm grows, the way the firm functions or operates becomes more complex.
- There may be new departments and different teams located in different places (nationally or internationally).
- This can make it harder and more expensive to manage effectively. This can lead to diseconomies of scale.


Communication issues
Communication issues
- In a larger business, communication becomes more difficult because of the size of the workforce and the number of different divisions in the business.


Lower employee motivation
Lower employee motivation
- Workers can become demotivated if they feel like a cog in a wheel and can’t see the impact of their work on the business’ overall performance.
- This can lead to a drop in productivity and an increase in average unit cost.
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships
1.2.2Limited Companies
1.2.3Limited Liability
1.2.4Unlimited vs Limited Liability
1.2.5Not For Profit & Franchises
1.2.6Multinational Companies
1.2.7End of Topic Test - Business Ownership
1.2.8Application Questions - Business Ownership
1.2.9Diagnostic Misconceptions - Company vs Business
1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit
3.3.2Profit, Average Unit Cost & Interest
3.3.3Costs - Calculations
3.3.4Revenue - Calculations
3.3.5Break-Even Analysis
3.3.6Profit & Losses - Calculations
3.3.7End of Topic Test - Finance
3.3.8Grade 9 - Finance
3.3.9Diagnostic Misconceptions - Fixed Costs
3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price
4.3.2Price Penetration
4.3.3Other Forms of Pricing
4.3.4Product Design
4.3.5The Product Life Cycle
4.3.6Extending Existing Products
4.3.7New Products
4.3.8Benefits and Risks of New Products
4.3.9Promotion
4.3.10Public Relations and Sales Promotion
4.3.11Sponsorship & Social Media
4.3.12Product Placements
4.3.13Promotional Mix
4.3.14Place
4.3.15Place 2
4.3.16Place 3
4.3.17M-Commerce
4.3.18Benefits & Drawbacks of M-Commerce
4.3.19End of Topic Test - Marketing Mix
4.3.20Grade 9 - Marketing Mix
4.3.21Diagnostic Misconceptions - Decreasing Price
4.3.22Diagnostic Misconceptions - Advertise vs Promote
4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
Jump to other topics
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships
1.2.2Limited Companies
1.2.3Limited Liability
1.2.4Unlimited vs Limited Liability
1.2.5Not For Profit & Franchises
1.2.6Multinational Companies
1.2.7End of Topic Test - Business Ownership
1.2.8Application Questions - Business Ownership
1.2.9Diagnostic Misconceptions - Company vs Business
1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit
3.3.2Profit, Average Unit Cost & Interest
3.3.3Costs - Calculations
3.3.4Revenue - Calculations
3.3.5Break-Even Analysis
3.3.6Profit & Losses - Calculations
3.3.7End of Topic Test - Finance
3.3.8Grade 9 - Finance
3.3.9Diagnostic Misconceptions - Fixed Costs
3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price
4.3.2Price Penetration
4.3.3Other Forms of Pricing
4.3.4Product Design
4.3.5The Product Life Cycle
4.3.6Extending Existing Products
4.3.7New Products
4.3.8Benefits and Risks of New Products
4.3.9Promotion
4.3.10Public Relations and Sales Promotion
4.3.11Sponsorship & Social Media
4.3.12Product Placements
4.3.13Promotional Mix
4.3.14Place
4.3.15Place 2
4.3.16Place 3
4.3.17M-Commerce
4.3.18Benefits & Drawbacks of M-Commerce
4.3.19End of Topic Test - Marketing Mix
4.3.20Grade 9 - Marketing Mix
4.3.21Diagnostic Misconceptions - Decreasing Price
4.3.22Diagnostic Misconceptions - Advertise vs Promote
4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
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