1.5.2
Exchange Rates
Exchange Rate
Exchange Rate
An exchange rate is the value of one currency in terms of the other. For example, £1 is worth around $1.4. An exchange rate can fluctuate (change) regularly and this can have implications for UK businesses that buy goods or sell goods in other countries.


International sales
International sales
- Whenever a UK company wants to sell a good in another country, they sell it in another currency.
- A Rolls Royce car sold in the United States will be bought by a consumer in the United States in a price quoted in US dollars.
- Whenever UK businesses buy goods from foreign firms, the foreign firm’s valuation of pounds depends on what a pound is worth in their currency.


Strong pound
Strong pound
- A strong pound means that the pound can buy a lot of another currency.


Weak pound
Weak pound
- A weak pound is when the pound cannot buy a lot of the other currency relative to what it could purchase when the pound was stronger.
How the Exchange Rate Impacts Businesses - a Weak Pound
How the Exchange Rate Impacts Businesses - a Weak Pound
A weak pound is good for UK exporters (a company who sells goods in other countries). Because of the same logic, a weak pound is bad for importers.
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Weak pound - good for exporters
Weak pound - good for exporters
- When the pound is weak, a UK company can sell a product for less in another country in order to receive the same amount of pounds.
- A business sells a tennis ball for £1. If the exchange rate for dollars is $1.5 to £1, a tennis ball would cost $1.5 in the USA.
- If the pound was weaker at $1.25. Then a tennis ball would only cost $1.25 in the US. This would make it more attractive to US consumers, who would buy UK tennis balls.
- UK businesses become more price competitive relative to US businesses. They should make higher sales and more profit.


Weak pound - bad for importers
Weak pound - bad for importers
- When paying for a good in another currency, the business will have to pay more pounds to get the exact same product.
- E.g if a UK business was importing raw materials for production then the costs of these raw materials would rise. This would have a negative effect on profit. The UK business would either have to raise their price to cover the increase in costs (which would lead to fewer sales) or it would make less profit.
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships
1.2.2Limited Companies
1.2.3Limited Liability
1.2.4Unlimited vs Limited Liability
1.2.5Not For Profit & Franchises
1.2.6Multinational Companies
1.2.7End of Topic Test - Business Ownership
1.2.8Application Questions - Business Ownership
1.2.9Diagnostic Misconceptions - Company vs Business
1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit
3.3.2Profit, Average Unit Cost & Interest
3.3.3Costs - Calculations
3.3.4Revenue - Calculations
3.3.5Break-Even Analysis
3.3.6Profit & Losses - Calculations
3.3.7End of Topic Test - Finance
3.3.8Grade 9 - Finance
3.3.9Diagnostic Misconceptions - Fixed Costs
3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price
4.3.2Price Penetration
4.3.3Other Forms of Pricing
4.3.4Product Design
4.3.5The Product Life Cycle
4.3.6Extending Existing Products
4.3.7New Products
4.3.8Benefits and Risks of New Products
4.3.9Promotion
4.3.10Public Relations and Sales Promotion
4.3.11Sponsorship & Social Media
4.3.12Product Placements
4.3.13Promotional Mix
4.3.14Place
4.3.15Place 2
4.3.16Place 3
4.3.17M-Commerce
4.3.18Benefits & Drawbacks of M-Commerce
4.3.19End of Topic Test - Marketing Mix
4.3.20Grade 9 - Marketing Mix
4.3.21Diagnostic Misconceptions - Decreasing Price
4.3.22Diagnostic Misconceptions - Advertise vs Promote
4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
Jump to other topics
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships
1.2.2Limited Companies
1.2.3Limited Liability
1.2.4Unlimited vs Limited Liability
1.2.5Not For Profit & Franchises
1.2.6Multinational Companies
1.2.7End of Topic Test - Business Ownership
1.2.8Application Questions - Business Ownership
1.2.9Diagnostic Misconceptions - Company vs Business
1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit
3.3.2Profit, Average Unit Cost & Interest
3.3.3Costs - Calculations
3.3.4Revenue - Calculations
3.3.5Break-Even Analysis
3.3.6Profit & Losses - Calculations
3.3.7End of Topic Test - Finance
3.3.8Grade 9 - Finance
3.3.9Diagnostic Misconceptions - Fixed Costs
3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price
4.3.2Price Penetration
4.3.3Other Forms of Pricing
4.3.4Product Design
4.3.5The Product Life Cycle
4.3.6Extending Existing Products
4.3.7New Products
4.3.8Benefits and Risks of New Products
4.3.9Promotion
4.3.10Public Relations and Sales Promotion
4.3.11Sponsorship & Social Media
4.3.12Product Placements
4.3.13Promotional Mix
4.3.14Place
4.3.15Place 2
4.3.16Place 3
4.3.17M-Commerce
4.3.18Benefits & Drawbacks of M-Commerce
4.3.19End of Topic Test - Marketing Mix
4.3.20Grade 9 - Marketing Mix
4.3.21Diagnostic Misconceptions - Decreasing Price
4.3.22Diagnostic Misconceptions - Advertise vs Promote
4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
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