4.3.14

Place

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Place

Place (or location) is about when and where a product (or service) is available to the people buying it.

Illustrative background for Distribution channelsIllustrative background for Distribution channels ?? "content

Distribution channels

  • The different ways that a business can distribute their product are called different “distribution channels”.
  • Some potential distribution channels for businesses are:
    • Manufacturer-wholesalers-retailers-customers.
    • Manufacturer-retailers-customers.
    • Direct to consumer.
Illustrative background for Businesses can have multiple distribution channelsIllustrative background for Businesses can have multiple distribution channels ?? "content

Businesses can have multiple distribution channels

  • For example, Nike have their own physical stores, but they also sell online and sell to retailers for them to sell in their stores.

Jump to other topics

1Business Activity & Influences on Business

2People in Business

3Business Finance

4Marketing

5Business Operations

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