2.5.4
Functional Areas Within a Business
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Functional Areas Within a Business
There are four main areas within a business: human resources; finance; marketing; and production.

Human Resources
- Human Resources are responsible for the staff in a company.
- Their role includes:
- Workforce planning.
- Recruitment and selecting future employees.
- Training employees.
- Ensuring health and safety standards are upheld.
- Staff welfare.
- Dealing with employment issues.
- Negotiating industrial relations.
- Disciplining employees.
- Addressing unfair dismissals and making sure employees are paid if they are made redundant.

Finance
- The finance area is responsible for managing money and making sure business has sufficient funds.
- Their role includes:
- Paying wages and salaries.
- Forecasting the cash flow.
- Making and assessing budgets.
- Accounting.

Marketing
- Marketing is responsible for communicating to the customer. They need to promote and help sell their business' products.
- Their role includes:
- Performing market research.
- Planning future products.
- Identifying the price to sell products at.
- Promoting sales.
- Advertising.
- Customer services.
- Public relations.
- The packaging and distribution of products.

Production
- The production area is responsible for the creation of the product.
- Their role includes:
- Manufacturing the products.
- Designing new products.
- Carrying out checks on the quality of products.
- Making sure there is an appropriate level of stocks.
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships1.2.2Limited Companies1.2.3Limited Liability1.2.4Unlimited vs Limited Liability1.2.5Not For Profit & Franchises1.2.6Multinational Companies1.2.7End of Topic Test - Business Ownership1.2.8Application Questions - Business Ownership1.2.9Diagnostic Misconceptions - Company vs Business1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit3.3.2Profit, Average Unit Cost & Interest3.3.3Costs - Calculations3.3.4Revenue - Calculations3.3.5Break-Even Analysis3.3.6Profit & Losses - Calculations3.3.7End of Topic Test - Finance3.3.8Grade 9 - Finance3.3.9Diagnostic Misconceptions - Fixed Costs3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price4.3.2Price Penetration4.3.3Other Forms of Pricing4.3.4Product Design4.3.5The Product Life Cycle4.3.6Extending Existing Products4.3.7New Products4.3.8Benefits and Risks of New Products4.3.9Promotion4.3.10Public Relations and Sales Promotion4.3.11Sponsorship & Social Media4.3.12Product Placements4.3.13Promotional Mix4.3.14Place4.3.15Place 24.3.16Place 34.3.17M-Commerce4.3.18Benefits & Drawbacks of M-Commerce4.3.19End of Topic Test - Marketing Mix4.3.20Grade 9 - Marketing Mix4.3.21Diagnostic Misconceptions - Decreasing Price4.3.22Diagnostic Misconceptions - Advertise vs Promote4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
Jump to other topics
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships1.2.2Limited Companies1.2.3Limited Liability1.2.4Unlimited vs Limited Liability1.2.5Not For Profit & Franchises1.2.6Multinational Companies1.2.7End of Topic Test - Business Ownership1.2.8Application Questions - Business Ownership1.2.9Diagnostic Misconceptions - Company vs Business1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit3.3.2Profit, Average Unit Cost & Interest3.3.3Costs - Calculations3.3.4Revenue - Calculations3.3.5Break-Even Analysis3.3.6Profit & Losses - Calculations3.3.7End of Topic Test - Finance3.3.8Grade 9 - Finance3.3.9Diagnostic Misconceptions - Fixed Costs3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price4.3.2Price Penetration4.3.3Other Forms of Pricing4.3.4Product Design4.3.5The Product Life Cycle4.3.6Extending Existing Products4.3.7New Products4.3.8Benefits and Risks of New Products4.3.9Promotion4.3.10Public Relations and Sales Promotion4.3.11Sponsorship & Social Media4.3.12Product Placements4.3.13Promotional Mix4.3.14Place4.3.15Place 24.3.16Place 34.3.17M-Commerce4.3.18Benefits & Drawbacks of M-Commerce4.3.19End of Topic Test - Marketing Mix4.3.20Grade 9 - Marketing Mix4.3.21Diagnostic Misconceptions - Decreasing Price4.3.22Diagnostic Misconceptions - Advertise vs Promote4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
Practice questions on Functional Areas Within a Business
Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.
- 1Four main areas within a business:Fill in the list
- 2Responsibilities of someone who works in Human Resources:Fill in the list
- 3Which area is responsible for public relations?Multiple choice
- 4Responsibilities of someone who works in production:Fill in the list
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