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Questionnaires

Questionnaires

Questionnaires

  • A questionnaire is a written list of questions asked to the participants of the study. They can be:
    • Posted.
    • Handed.
    • Online.
    • Face-to-face (structured interview.)
Using questionnaires

Using questionnaires

  • Questionnaires are an appropriate tool when:
    • It involves large populations.
    • Participants are scattered in many places.
    • It might cover a sensitive issue and participants don’t feel embarrassed to answer an anonymous questionnaire.
Using questionnaires cont.

Using questionnaires cont.

  • Questionnaires are an appropriate tool when:
    • The researcher wants to produce quantitative data in order to draw patterns and trends more easily.
    • Participants are literate and educated so that they can answer questions properly, therefore giving accurate answers.
Designing a questionnaire

Designing a questionnaire

  • The researcher needs to clearly state the purpose of the study.
  • Instructions for the completion of the questionnaire are needed to produce valid answers.
  • Length and wording of the questionnaire should be respondent-friendly.
Designing a questionnaire cont.

Designing a questionnaire cont.

  • Informed consent should be obtained.
  • A pilot study will help the sociologist avoid conducting a study that won’t be reliable and valid as it will highlight possible areas of improvement.

Evaluating Questionnaires

Advantages

Advantages

  • Questionnaires can be cheaper than other methods, but they are not always cheap as it depends on the size of the sample and the number of questions.
  • Questionnaires overcome problems of time, money and access.
  • Using closed questions ('yes' or 'no' answers) usually produce quantitative data, which makes it easier for the researcher to draw patterns and trends.
Advantages cont.

Advantages cont.

  • They are usually reliable as it is easier to replicate them.
  • Using open questions allows the respondent to elaborate on their answer which can provide rich and valid data.
Disadvantages

Disadvantages

  • If questions are closed, they can’t provide rich data.
  • If questions are open, they take too much time and possibly money to analyse and identify any possible patterns and trends.
  • Low response rate might affect the accuracy of the results as the sample might not be representative.
Disadvantages cont.

Disadvantages cont.

  • Since the questions are predetermined, they might be seen as biased as the researcher already has an idea about how the respondent might answer.
  • Researchers won't be able to use the body language of respondents to identify whether or not they are telling the truth.
Jump to other topics
1

The Sociological Approach

2

Families

3

Education

4

Crime & Deviance

5

Social Stratification

6

Sociological Research Methods

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