6.1.6
Surveys
Surveys
Surveys
Surveys
Surveys
- A survey is a method that allows sociologists to take a snapshot of what is going on at a particular time and a particular place.
- A survey can be in the form of:
- Questionnaires.
- Structured interviews.
- They gather quantitative data as they are easier to analyse and draw patterns.
Advantages of surveys
Advantages of surveys
- Relatively cheap in comparison to other methods that might need experienced and trained professionals e.g. interviews.
- Quantitative data in large-scale.
- Easily identified patterns and trends.
- Reliable as they can easily be replicated.
Advantages cont.
Advantages cont.
- Representative since they are done over a large scale, and also includes many variables that can usually affect the result.
- Being representative means that generalisations can easily be made.
Disadvantages of surveys
Disadvantages of surveys
- May lack validity as they are not as in-depth as other research methods, such as unstructured interviews.
- Participants may lie because:
- They might feel embarrassed and want to be accepted by the researchers.
- They might not realise how a lie can distort the real image of the world around us.
Disadvantages cont.
Disadvantages cont.
- Time consuming.
- A low response rate might lead to a non-representative sample that doesn’t reflect reality.
Research Methods and Surveys
Research Methods and Surveys
Postal and online questionnaires
Postal and online questionnaires
- They are large-scale surveys.
- They are cheap.
- They have a low response rate (less than 50%). This is because:
- People are asked to give up some of their free time to help sociologists.
Telephone surveys
Telephone surveys
- They are large-scale surveys.
- They are cheap.
- They are quick.
- They might not be representative as people who work and people who are in school or university might not be at home during normal office hours.
- However, this problem seems to be solved nowadays since mobile phones mean that these people can be reached at any time.
Opinion polls
Opinion polls
- Opinion polls are used to gauge the intentions of voters.
- They aren’t always reflective of the actual vote results.
1The Sociological Approach
1.1Introduction to Sociology
1.2Sociological Approaches
1.3The Consensus vs. Conflict Debate
2Families
2.1Functions of Families
2.2Family Forms
2.3Conjugal Role Relationships
2.4Changing Relationships Within Families
2.5Criticisms of Families
3Education
3.1Roles & Functions of Education
3.2Processes Within Schools
4Crime & Deviance
4.1The Social Construction of Crime
4.2Social Control
4.3Criminal & Deviant Behaviour
5Social Stratification
5.1Social Stratification
5.2Poverty as a Social Issue
6Sociological Research Methods
6.1Research Methods
6.1.1Research Design
6.1.2The Scientific Method
6.1.3Other Considerations
6.1.4Primary Sources
6.1.5Secondary Sources
6.1.6Surveys
6.1.7Sampling
6.1.8Questionnaires
6.1.9Interviews
6.1.10Observation
6.1.11Statistics
6.1.12Case Studies
6.1.13Longitudinal Studies
6.1.14Ethnography
6.1.15Experiments
6.1.16Small Scale Research
6.1.17End of Topic Test - Research Methods
Jump to other topics
1The Sociological Approach
1.1Introduction to Sociology
1.2Sociological Approaches
1.3The Consensus vs. Conflict Debate
2Families
2.1Functions of Families
2.2Family Forms
2.3Conjugal Role Relationships
2.4Changing Relationships Within Families
2.5Criticisms of Families
3Education
3.1Roles & Functions of Education
3.2Processes Within Schools
4Crime & Deviance
4.1The Social Construction of Crime
4.2Social Control
4.3Criminal & Deviant Behaviour
5Social Stratification
5.1Social Stratification
5.2Poverty as a Social Issue
6Sociological Research Methods
6.1Research Methods
6.1.1Research Design
6.1.2The Scientific Method
6.1.3Other Considerations
6.1.4Primary Sources
6.1.5Secondary Sources
6.1.6Surveys
6.1.7Sampling
6.1.8Questionnaires
6.1.9Interviews
6.1.10Observation
6.1.11Statistics
6.1.12Case Studies
6.1.13Longitudinal Studies
6.1.14Ethnography
6.1.15Experiments
6.1.16Small Scale Research
6.1.17End of Topic Test - Research Methods
Unlock your full potential with GoStudent tutoring
Affordable 1:1 tutoring from the comfort of your home
Tutors are matched to your specific learning needs
30+ school subjects covered