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Research Design

Methods used to collect and analyse data to reach conclusions that either verify or prove the hypothesis wrong.

Key decisions

Key decisions

  • Before you start your research project, ask yourself the following questions:
    • Is it worthwhile?
    • Is it doable? Are there any practical problems, i.e. time, money, and access?
    • Will it be representative, i.e. will it be typical of the population? How can we ensure a good response rate? Will it be generalisable?
Key decisions cont.

Key decisions cont.

  • Will it be valid, i.e. will it be accurate/ true to life?
  • Will it be unbiased/ objective? How can issues of bias be eliminated?
  • Will the research affect in any way those involved? What are the ethical considerations?
Establishing appropriate aims

Establishing appropriate aims

  • State clearly the aims that the sociologists want to realise.
  • Allow the reader to decide whether the research has achieved its aims.
  • Use a methodology that might be possibly used later by other sociologists to further develop your study.
  • Improve knowledge that already exists on a topic.
Formulating a hypothesis

Formulating a hypothesis

  • A hypothesis is an educated guess of an idea that is then tested and can either be confirmed as correct or rejected as wrong.
  • E.g. Fiona Devine wanted to test Goldthorpe’s idea of affluent workers. She proved him wrong. (Key study: Affluent workers revisited, 1992.)
Jump to other topics
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The Sociological Approach

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Families

3

Education

4

Crime & Deviance

5

Social Stratification

6

Sociological Research Methods

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