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Ethnography

Ethnography

Ethnography

  • Ethnography is the observation and/or interaction and description of participants in real-life settings.
Diagram
  • Ethnography is used when researchers want to gather data from real life and understand how and what their participants experience at a given moment, in a given situation.
  • Researchers can do this by using research methods such as surveys, interviews, and observations.
Advantages

Advantages

  • Ethnography collects qualitative data as most of the time, data is collected through observations and interviews. This makes it high in validity.
  • Ethnography provides in-depth data as the researcher doesn’t only collect data of the present, but looks at participants' backgrounds as well.
Disadvantages

Disadvantages

  • It is hard to analyse.
  • It is hard to get a representative sample.
  • It is hard to make generalisations from the data.
  • It can be found as unreliable as it is hard to replicate it.
  • It is time-consuming and possibly expensive.
Disadvantages cont.

Disadvantages cont.

  • There might be observer effect (the researchers might influence the behaviour of their participants because the latter know they are being monitored).
  • Ethical problems may arise, such as confidentiality or privacy.
Jump to other topics
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The Sociological Approach

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