6.1.14
Ethnography
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Ethnography

Ethnography
- Ethnography is the observation and/or interaction and description of participants in real-life settings.

- Ethnography is used when researchers want to gather data from real life and understand how and what their participants experience at a given moment, in a given situation.
- Researchers can do this by using research methods such as surveys, interviews, and observations.

Advantages
- Ethnography collects qualitative data as most of the time, data is collected through observations and interviews. This makes it high in validity.
- Ethnography provides in-depth data as the researcher doesn’t only collect data of the present, but looks at participants' backgrounds as well.

Disadvantages
- It is hard to analyse.
- It is hard to get a representative sample.
- It is hard to make generalisations from the data.
- It can be found as unreliable as it is hard to replicate it.
- It is time-consuming and possibly expensive.

Disadvantages cont.
- There might be observer effect (the researchers might influence the behaviour of their participants because the latter know they are being monitored).
- Ethical problems may arise, such as confidentiality or privacy.
1The Sociological Approach
1.1Introduction to Sociology
1.2Sociological Approaches
1.3The Consensus vs. Conflict Debate
2Families
2.1Functions of Families
2.2Family Forms
2.3Conjugal Role Relationships
2.4Changing Relationships Within Families
2.5Criticisms of Families
3Education
3.1Roles & Functions of Education
3.2Processes Within Schools
4Crime & Deviance
4.1The Social Construction of Crime
4.2Social Control
4.3Criminal & Deviant Behaviour
5Social Stratification
5.1Social Stratification
5.2Poverty as a Social Issue
6Sociological Research Methods
6.1Research Methods
6.1.1Research Design6.1.2The Scientific Method6.1.3Other Considerations6.1.4Primary Sources6.1.5Secondary Sources6.1.6Surveys6.1.7Sampling6.1.8Questionnaires6.1.9Interviews6.1.10Observation6.1.11Statistics6.1.12Case Studies6.1.13Longitudinal Studies6.1.14Ethnography6.1.15Experiments6.1.16Small Scale Research6.1.17End of Topic Test - Research Methods
Jump to other topics
1The Sociological Approach
1.1Introduction to Sociology
1.2Sociological Approaches
1.3The Consensus vs. Conflict Debate
2Families
2.1Functions of Families
2.2Family Forms
2.3Conjugal Role Relationships
2.4Changing Relationships Within Families
2.5Criticisms of Families
3Education
3.1Roles & Functions of Education
3.2Processes Within Schools
4Crime & Deviance
4.1The Social Construction of Crime
4.2Social Control
4.3Criminal & Deviant Behaviour
5Social Stratification
5.1Social Stratification
5.2Poverty as a Social Issue
6Sociological Research Methods
6.1Research Methods
6.1.1Research Design6.1.2The Scientific Method6.1.3Other Considerations6.1.4Primary Sources6.1.5Secondary Sources6.1.6Surveys6.1.7Sampling6.1.8Questionnaires6.1.9Interviews6.1.10Observation6.1.11Statistics6.1.12Case Studies6.1.13Longitudinal Studies6.1.14Ethnography6.1.15Experiments6.1.16Small Scale Research6.1.17End of Topic Test - Research Methods
Practice questions on Ethnography
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