Impact of Technology on Sport 2
Physical Education: AQA GCSE, topic 7.3.4
Impact of Technology for Spectators
Technology has made the viewing experience more interesting for spectators at home.
All-weather surfaces
- The development of all-weather surfaces means that fixtures can be played in all conditions without damaging the surface.
- Even in poor weather conditions, surfaces provide a consistent bounce or run of the ball.
Different camera angles
- Spectators can watch the sport from different cameras with the use of the red button.
- Waterproof action cameras now allow watersport enthusiasts to get a unique perspective of themselves.
- International football fixtures now have a camera that stretches over the pitch.
- This offers a bird's eye close-up view anywhere during the game.
Analysis on live TV
- We can now analyse sports on live TV to help spectators develop their understanding of the sport.
Impact of Technology for Sponsors
Technology has helped sponsors advertise their products. More cameras mean that there’s more chance a sponsors logo will be seen.
More advertising
- Some technologies (in American sports) let the sponsor’s logo be in the picture without even being physically on the pitch.
- Increased advertising means increased sales.
Reputation risk
- But there is a bigger chance of a performer being caught cheating on camera.
- This is bad for sponsors who are associated with these performers as they get negative publicity (bad press).
- E.g. Ryan Lochte was recorded on CCTV in a petrol station when he said he was being robbed.
Test yourself on Impact of Technology on Sport 2
What advantage of technology for spectators is being shown?
Which of the following is not an advantage of technology in sport for spectators?
How has technology in sport benefited sponsors?
Impacts of technology in sport for sponsors