Commercialisation
Physical Education: AQA GCSE, topic 7.2.2
Commercialisation
Commercialisation involves managing or running something for financial gain (money/profit). Almost every part of sport can be bought or sold.
Sports teams
- The media (press) or individuals can buy and sell sports teams.
Players
- Teams can buy and sell players.
Stadiums
- Businesses can buy and sell grounds and stadiums.
Sponsorship
- Organisations like FIFA can sell rights to sponsor the World Cup.
Marketing
Commercialisation is the reason that almost all professional sports teams/clubs now have a marketing manager.
Marketing in sport
- A marketing manager's job is to sell the sport/team to any potential investors (people who put money into the team/club/sport) or sponsors.
Test yourself on Commercialisation
Which of the following cannot be sold in sport?
Which of the organisations below are the key players in the commercialisation of sport?
Which of the following positions has been made particularly important by the commercialisation of sport?
Why do most sports teams now have a marketing manager?