Commercialisation 2
Physical Education: AQA GCSE, topic 7.2.3
Commercialisation
Commercialisation is making sport more business focused.
Winning
- The need for teams to win games to make money for the club is taking over the love for the sport.
- Winning sponsors may be as important as winning competitions to some people in a sports club.
Pressure to perform
- With lots of money at stake, there is a lot of pressure on managers and players to perform well.
- This has meant that managers and players are more likely to lose their jobs and be replaced.
Test yourself on Commercialisation 2
Which of the following are involved in the so-called 'golden triangle'?
What is the relationship between sport, the media and sponsorship commonly referred to as?
What is one of the potential pitfalls of sport's commercialisation?
What is commercialisation making sport more focused on?