Assessing Use of Digital Technology

Business: AQA A Level (2023 Specification), topic 9.4.1

Digital Technology

Digital technologies refer to the use of digital platforms or resources to support the business.

E-commerce

E-commerce

  • E-commerce is an example of digital technology which allows the business to use online platforms to sell goods and services through the internet.
Data mining

Data mining

  • Data mining is an example of digital technology which allows businesses to gather data and use this to look for trends and patterns.
Big data

Big data

  • Big data is an example of digital technology which allows businesses to collect and combine data from many different sources.

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  • A technology which allows businesses to gather data and use this to look for trends and patterns.

    Which of the following terms does this describe?

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