Digital Marketing
Business: AQA A Level (2023 Specification), topic 3.4.10
E-Commerce and M-Commerce
E-commerce and m-commerce are changing the way people shop and this is also changing how businesses distribute their products and services. They are prime examples of how technological advances can impact businesses.
E-commerce
- E-commerce describes the purchases that take place electronically on the internet.
M-commerce
- M-commerce is buying goods online using a mobile phone.
Test yourself on Digital Marketing
What is e-commerce?
Trainline sell train tickets via their mobile app and website. What type of commerce are they taking advantage of?