A-A* (AO3/4) - Diversification
Business: AQA A Level (2023 Specification), topic 9.1.4
Brand Diversification
Businesses can diversify against risk by having lots of different brands. Procter & Gamble is an American business that owns these brands:
Pringles
Ariel
Pampers
Test yourself on A-A* (AO3/4) - Diversification
What's the benefit of brand diversification?
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What is P&G selling their Venezuelan Lavasan laundry brand an example of?