Digital Marketing

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E-Commerce and M-Commerce

E-commerce and m-commerce are changing the way people shop and this is also changing how businesses distribute their products and services. They are prime examples of how technological advances can impact businesses.

E-commerce

E-commerce describes the purchases that take place electronically on the internet.

M-commerce

M-commerce is buying goods online using a mobile phone.

What is Business?

1.1

Nature & Purpose of Business

1.1.1Why Businesses Exist 1.1.2Business Aims & Objectives 1.1.3End of Topic Test - The Nature of Business

1.2

Different Business Forms

1.2.1Key Business Terms 1.2.2Sole Traders 1.2.3Limited Liability 1.2.4Non-Profit Organisations & Social Enterprises 1.2.5Social Enterprises 1.2.6Franchising 1.2.7Shareholders 1.2.8End of Topic Test - Different Businesses 1.2.9A-A* (AO3/4) - Franchising at Blockbuster

1.3

Businesses Operate Within an External Environment

1.3.1External Environments 1.3.2A-A* (AO3/4) - Interest Rates in the UK

Managers, Leadership & Decision Making

2.1

Management, Leadership & Decision Making

2.1.1Managers 2.1.2Management Theories 2.1.3Management vs Leadership 2.1.4Leadership Styles 2.1.5End of Topic Test - Management

2.2

Management Decision Making

2.2.1Scientific Decision Making 2.2.2Influences on Decision Making 2.2.3Intuition Decision Making 2.2.4A-A* (AO3/4) - Cost Leadership 2.2.5End of Topic Test - Management Decisions

2.3

Role & Importance of Stakeholders

2.3.1Stakeholders

Marketing Management

3.1

Setting Marketing Objectives

3.1.1Setting Marketing Objectives 3.1.2Market Calculations

3.2

Understanding Markets & Customers

3.2.1Market Research 3.2.2Methods of Market Research 3.2.3Interpreting PED & YED

3.3

Segmentation, Targeting, Positioning

3.3.1Segmentation 3.3.2Niche & Mass Markets 3.3.3Market Mapping

3.4

Using the Marketing Mix

3.4.1Marketing Mix 3.4.2Pricing Decisions & Price Skimming 3.4.3Pricing Decisions & Price Penetration 3.4.4Promotional Decisions 3.4.5Promotional Decisions 2 3.4.6Promotional Decisions 3 3.4.7Distribution Decisions 3.4.8Distribution Decisions 2 3.4.9Social Media & Influencers 3.4.10Digital Marketing 3.4.11Evaluating Digital Marketing 3.4.12A-A* (AO3/4) - The Marketing Mix & Promotion 3.4.13A-A* (AO3/4) - Pricing & Competition

Operational Management

4.1

Setting Operational Objectives

4.1.1Setting Operational Objectives

4.2

Analysing Operational Performance

4.2.1Operations Data 4.2.2Capacity 4.2.3A-A* (AO3/4) - The Problem with Operations Data

4.3

Increasing Efficiency & Productivity

4.3.1Productivity & Efficiency 4.3.2Lean Production 4.3.3Technology & Efficiency 4.3.4A-A* (AO3/4) - Toyota Production System

4.4

Improving Quality

4.4.1Measuring & Identifying Quality 4.4.2Total Quality Management 4.4.3Evaluating Total Quality Management 4.4.4Quality Assurance & Quality Control

4.5

Managing Inventory & Supply Chains

4.5.1Inventory 4.5.2Improving the Supply Chain 4.5.3Outsourcing

4.6

Business & The External Environment

4.6.1Business Considerations from Globalisation

Financial Management

5.1

Setting Financial Objectives

5.1.1Setting Financial Objectives 5.1.2Influences on Financial Objectives 5.1.3Profit 5.1.4Revenue & Costs 5.1.5Cash-Flow & Budgets

5.2

Analysing Financial Performance

5.2.1Break-Even & Profitability Analysis 5.2.2A-A* (AO3/4) - Assessing Financial Performance

5.3

Sources of Finance

5.3.1Internal Sources of Finance 5.3.2External Sources of Finance 5.3.3Crowdfunding 5.3.4Factors for Financing 5.3.5A/A* (AO3/4) - Debt

5.4

Improving Cash Flow & Profits

5.4.1Improving Cash Flow & Profits

Human Resource Management

6.1

Setting Human Resource Objectives

6.1.1Setting Human Resource Objectives 6.1.2Human Resource Management

6.2

Analysing Human Resource Performance

6.2.1Analysing Human Resource Performance 6.2.2Analysing Human Resource Performance 2

6.3

Improving Org Design & Human Resource Flow

6.3.1Organisational Design 6.3.2Human Resource Flow

6.4

Improving Motivation & Engagement

6.4.1Motivating & Engaging Employees 6.4.2Different Incentives 6.4.3Evaluating Incentives 6.4.4Taylor's Theory 6.4.5Maslow's Theory 6.4.6Herzberg's Theory 6.4.7A-A* (AO3/4) - Amazon & Netflix Org Design 6.4.8A-A* (AO3/4) - Taylorism & Jack Welch

6.5

Improving Employer-Employee Relations

6.5.1Improving Employer-Employee Relations

Strategic Position of a Business (A Level Only)

7.1

Mission, Objectives, Strategy

7.1.1Business Mission & Corporate Objective 7.1.2Mission, Corporate Objectives & Strategy 7.1.3SWOT Analysis 7.1.4A-A* (AO3/4) - SWOT Analysis

7.2

Financial Ratio Analysis

7.2.1Financial Ratios

7.3

Assessing Overall Performance

7.3.1Non-Financial Data 7.3.2Core Competences 7.3.3Assessing Business Performance

7.4

Assessing Political & Legal Change

7.4.1Political & Legal Change

7.5

Assessing Economic Change

7.5.1Economic Environment

7.6

Assessing Social & Technological Change

7.6.1Social & Technological Environment 7.6.2Lifestyle & Technological Environment 7.6.3Corporate Social Responsibility

7.7

The Competitive Environment

7.7.1Choosing Areas of Competition 7.7.2Choosing How to Compete

7.8

Investment Appraisal

7.8.1Investment Appraisal

Choosing Strategic Direction (A Level Only)

8.1

Markets to Compete & Products to Offer

8.1.1Product Decisions

8.2

How to Compete

8.2.1Porter's Five Forces 8.2.2A-A* (AO3/4) - The 5 Forces

Pursuing Strategies (A Level Only)

9.1

Assessing a Change in Scale

9.1.1Growth & Retrenchment 9.1.2Challenges of Growth 9.1.3Sourcing Resources & Entering Markets 9.1.4A-A* (AO3/4) - Diversification 9.1.5A-A* (AO3/4) - Diseconomies of Scale

9.2

Assessing Innovation

9.2.1Assessing Innovation

9.3

Globalisation & Internationalisation

9.3.1Internationalisation 9.3.2Managing Internationalisation 9.3.3Impact of Internationalisation 9.3.4A-A* (AO3/4) - Internationalisation in Guatemala

9.4

Greater Use of Digital Technology

9.4.1Assessing Use of Digital Technology 9.4.2Impact of Digital Technology

Managing Strategic Change

10.1

Managing Change

10.1.1Managing Change

10.2

Managing Organisational Culture

10.2.1Managing Organisational Culture 10.2.2Organisational Structures

10.3

Managing Strategic Implementation

10.3.1Managing Strategic Implementation

10.4

Problems with Strategy & Why They Fail

10.4.1Problems with Strategy

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