9.3.1
Online Relationships
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Reduced Cues Theory
There are two main theories of how self-disclosure operates within computer-mediated communication (CMC): reduced cues theory and the hyperpersonal model.

Reduced cues theory
- Reduced cues theory (Sproull and Kiesler, 1986) implies that CMC relationships are less effective than face-to-face (FtF) relationships because they lack many of the cues we normally depend on in face-to-face interactions.

Deindividuation
- These factors include non-verbal cues, such as physical appearance and emotional state, and include facial expressions and tone of voice.
- The lack of these cues results in deindividuation because of the reduction in our sense of identity.

Self-disclosure
- Online relationship often involves blunt or aggressive communication.
- This also leads to a reluctance to self-disclose because you are less likely to want to initiate a relationship with someone who appears impersonal.

Use of strategic deception
- Toma et al. (2008) studied deception in online dating profiles.
- Toma et al. found that men often lied about their height, while women lied more about their weight.
- The researchers concluded that people use strategic deception in online relationships.
- They tell small lies that make them look better.
The Hyperpersonal Model
Walther's (1996, 2011) hyperpersonal model argues that online relationships can be more personable and involve greater self-disclosure than face-to-face ones.

Theory explained
- This is because CMC relationships can develop very quickly as self-disclosure happens earlier, and once established they are more intense and intimate.

Cooper and Sportolari (1997)
- But CMC relationships can also end more quickly, because the high excitement level of the interaction isn’t matched by the level of trust between the relationship partners.
- Cooper and Sportolari (1997) called this the boom and bust phenomenon of online relationships.

Selective self presentation
- According to the hyperpersonal model, a key feature of self-disclosure in virtual relationships is that the sender of the message has more time to manipulate their online image than they would in a face-to-face situation.
- Walther calls this selective self presentation.

Walther
- People online have more control over what to disclose and the cues they send.
- This makes it much easier to manipulate self disclosure to promote intimacy in CMC relationships, by self-presenting in a positive and idealised way.

Anonymity
- Anonymity is another aspect of CMC that can make relationships more hyperpersonal.
- Bargh et al. (2002) suggest that when you’re aware that other people do not know your identity, you feel less accountable for your behaviour.
- This can lead to someone disclosing more about themselves to a stranger than even their most intimate partner.
The Hyperpersonal Model: Gating
Walther's (1996, 2011) hyperpersonal model argues that online relationships can be more personable and involve greater self-disclosure than face-to-face ones.

Absence of gating
- An element of online relationships is the absence of gating.
- A gate is any obstacle that can interfere with the early development of a relationship.
- In face-to-face (FtF) interactions there are many gates, such as physical unattractiveness, stammer, and social anxiety.

McKenna and Bargh (1999)
- McKenna and Bargh (1999) argue that a huge advantage of computer-mediated communication (CMC) is the absence of gating, meaning that a relationship can develop to the point where self-disclosure becomes more frequent and deeper.

Gating
- This absence of gating allows an online relationship to form in a way that is less likely to happen in face-to-face situation.
- Absence of gating works by re-focusing attention on self-disclosure and away from what may be considered superficial or distracting features.

Creation of online identities
- In other words, when online, people are more interested in what other people tell them, and less interested in what they look like.
- An absence of gating also means that people are free to create online identities that they could never manage face-to-face.
- People can change their sex or gender or an introvert can portray themselves as an extrovert.
1Social Influence
1.1Social Influence
2Memory
2.1Memory
3Attachment
3.1Attachment
4Clinical Psychology & Mental Health
4.1Clinical Psychology & Mental Health
5Approaches in Psychology
5.1Approaches in Psychology
5.2Comparison of Approaches (A2 only)
6Biopsychology
6.1Biopsychology
7Research Methods
7.1Research Methods
7.2Scientific Processes
7.3Data Handling & Analysis
8Issues & Debates in Psychology (A2 only)
8.1Issues & Debates in Psychology (A2 only)
9Option 1: Relationships (A2 only)
9.1Relationships: Sexual Relationships (A2 only)
9.2Relationships: Romantic Relationships (A2 only)
9.3Relationships: Online (A2 only)
10Option 1: Gender (A2 only)
10.1Gender (A2 only)
11Option 1: Cognition & Development (A2 only)
11.1Cognition & Development (A2 only)
12Option 2: Schizophrenia (A2 only)
12.1Schizophrenia: Diagnosis (A2 only)
12.2Schizophrenia: Treatment (A2 only)
13Option 2: Eating Behaviour (A2 only)
13.1Eating Behaviour (A2 only)
14Option 2: Stress (A2 only)
14.1Stress (A2 only)
15Option 3: Aggression (A2 only)
15.1Aggression: Physiological (A2 only)
15.2Aggression: Social Psychological (A2 only)
16Option 3: Forensic Psychology (A2 only)
16.1Forensic Psychology (A2 only)
17Option 3: Addiction (A2 only)
17.1Addiction (A2 only)
Jump to other topics
1Social Influence
1.1Social Influence
2Memory
2.1Memory
3Attachment
3.1Attachment
4Clinical Psychology & Mental Health
4.1Clinical Psychology & Mental Health
5Approaches in Psychology
5.1Approaches in Psychology
5.2Comparison of Approaches (A2 only)
6Biopsychology
6.1Biopsychology
7Research Methods
7.1Research Methods
7.2Scientific Processes
7.3Data Handling & Analysis
8Issues & Debates in Psychology (A2 only)
8.1Issues & Debates in Psychology (A2 only)
9Option 1: Relationships (A2 only)
9.1Relationships: Sexual Relationships (A2 only)
9.2Relationships: Romantic Relationships (A2 only)
9.3Relationships: Online (A2 only)
10Option 1: Gender (A2 only)
10.1Gender (A2 only)
11Option 1: Cognition & Development (A2 only)
11.1Cognition & Development (A2 only)
12Option 2: Schizophrenia (A2 only)
12.1Schizophrenia: Diagnosis (A2 only)
12.2Schizophrenia: Treatment (A2 only)
13Option 2: Eating Behaviour (A2 only)
13.1Eating Behaviour (A2 only)
14Option 2: Stress (A2 only)
14.1Stress (A2 only)
15Option 3: Aggression (A2 only)
15.1Aggression: Physiological (A2 only)
15.2Aggression: Social Psychological (A2 only)
16Option 3: Forensic Psychology (A2 only)
16.1Forensic Psychology (A2 only)
17Option 3: Addiction (A2 only)
17.1Addiction (A2 only)
Practice questions on Online Relationships
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- 1
- 2Who studied reduced cues theory?Multiple choice
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- 4Factors missing from CMC relationships:Fill in the list
- 5
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