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Sub-Culture Bias

Sub-culture bias is another form of cultural bias. Within larger groups there are going to be smaller sub-groups.

Examples of sub-groups

Examples of sub-groups

  • For example, when examining British culture as a whole, there could be sub-groups of male/female or urban/rural.
  • If studying people from urban centres (Like London or Manchester), the conclusions might be generalised to all of the UK.
  • Subsequently, this could be etic bias.
Examples of sub-groups cont.

Examples of sub-groups cont.

  • When studying romantic relationships, the focus may be on heterosexual relationships.
  • The results may be applied to all relationships, including homosexual ones.
  • This is etic bias.
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