Sub-Culture Bias
Psychology: AQA A Level, topic 8.1.2
Sub-Culture Bias
Sub-culture bias is another form of cultural bias. Within larger groups there are going to be smaller sub-groups.

Examples of sub-groups
- For example, when examining British culture as a whole, there could be sub-groups of male/female or urban/rural.
- If studying people from urban centres (Like London or Manchester), the conclusions might be generalised to all of the UK.
- Subsequently, this could be etic bias.

Examples of sub-groups cont.
- When studying romantic relationships, the focus may be on heterosexual relationships.
- The results may be applied to all relationships, including homosexual ones.
- This is etic bias.
Test yourself on Sub-Culture Bias
Which of these CANNOT be an example of a sub-culture of British people?