5.2.5
Herzberg's Theory
Herzberg's Theory on Motivation
Herzberg's Theory on Motivation
Herzberg’s theory suggests two groups of factors which impact upon an employee’s motivation.


Safer conditions
Safer conditions
- Herzberg states that a business should offer hygiene factors, such as safe working conditions, pay, relationships, and clear policies.
- According to Herzberg, offering hygiene factors will not motivate employees but will stop them from becoming demotivated.


Motivating factors
Motivating factors
- Herzberg states that a business should offer motivating factors, such as opportunities for recognition, achievement, and responsibility.
- According to Herzberg, offering motivating factors will motivate employees.


Advantages of Herzberg's theory
Advantages of Herzberg's theory
- Herzberg’s theory offers businesses with a structured approach to try and improve employee motivation.


Disadvantages of Herzberg's theory
Disadvantages of Herzberg's theory
- Herzberg’s theory assumes that employees will place the same importance on each of the hygiene and motivating factors as Herzberg did and this may not apply to all staff.


Example of Herzberg's theory
Example of Herzberg's theory
- For example, if Tesco offers all employees hygiene factors such as safe working conditions and guaranteed pay, this will not motivate staff but will stop them being demotivated.
- However, if Tesco offers motivating factors such as access to promoted posts and training courses, employees will be motivated.
1Exploring Business
1.1Features of Business Organisations
1.2Organisation of Businesses
1.3Business Environment
1.3.1External Influences
1.3.2Political & Legal Change
1.3.3Economic Environment
1.3.4Social & Technological Environment
1.3.5Lifestyle & Technological Environment
1.3.6Corporate Social Responsibility
1.3.7The Competitive Environment
1.3.8Innovation
1.3.9Risk & Uncertainty
1.3.10Porter's Five Forces
1.3.11SWOT Analysis
2Marketing Campaigns
2.1Marketing
3Business Finance
3.1Sources of Finance
3.2Financial Planning
3.3Financial Statements
4International Business
4.1Globalisation
4.2International Business
4.3International Economic Environment
4.4Factors Affecting International Business
5Principles of Management
5.1Management & Leadership
5.2Theories of Motivation
6Business Decision Making
6.1Business Principles & Practices
6.2Quality Management
6.3Human Resources
6.4Documents & Business Decisions
Jump to other topics
1Exploring Business
1.1Features of Business Organisations
1.2Organisation of Businesses
1.3Business Environment
1.3.1External Influences
1.3.2Political & Legal Change
1.3.3Economic Environment
1.3.4Social & Technological Environment
1.3.5Lifestyle & Technological Environment
1.3.6Corporate Social Responsibility
1.3.7The Competitive Environment
1.3.8Innovation
1.3.9Risk & Uncertainty
1.3.10Porter's Five Forces
1.3.11SWOT Analysis
2Marketing Campaigns
2.1Marketing
3Business Finance
3.1Sources of Finance
3.2Financial Planning
3.3Financial Statements
4International Business
4.1Globalisation
4.2International Business
4.3International Economic Environment
4.4Factors Affecting International Business
5Principles of Management
5.1Management & Leadership
5.2Theories of Motivation
6Business Decision Making
6.1Business Principles & Practices
6.2Quality Management
6.3Human Resources
6.4Documents & Business Decisions
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