2.1.5
Consumer Behaviour
Consumer Behaviour
Consumer Behaviour
Businesses try to gain customer loyalty because customers will buy products again and again. This secures a steady stream of revenue, leading to profits.


Customer service
Customer service
- Customer loyalty is built upon a business providing exceptional service.
- Customers are willing to return to a business if they know they receive personalised and effective service.
- Strong customer service also relies on a business responding to feedback.


A strong brand
A strong brand
- Customer loyalty is built when a brand has a strong identity and is easily recognisable.
- When someone says Visa or Mastercard, Mercedes or Skoda, and FIFA vs Pro Evolution Soccer, your reaction to these is an indicator of which brand is more powerful for you.


Loyalty schemes
Loyalty schemes
- Customers are more likely to return to a business if they are incentivised to with loyalty schemes.
- For example, a coffee shop offering every 10th coffee for free.


Behaviour insight
Behaviour insight
- A business can build up loyalty if they thoroughly understand the behaviour of their customers.
- This means that they can tailor themselves to exactly what customers want.
- This insight can be gained from analysing data.
1Exploring Business
1.1Features of Business Organisations
1.2Organisation of Businesses
1.3Business Environment
1.3.1External Influences
1.3.2Political & Legal Change
1.3.3Economic Environment
1.3.4Social & Technological Environment
1.3.5Lifestyle & Technological Environment
1.3.6Corporate Social Responsibility
1.3.7The Competitive Environment
1.3.8Innovation
1.3.9Risk & Uncertainty
1.3.10Porter's Five Forces
1.3.11SWOT Analysis
2Marketing Campaigns
2.1Marketing
3Business Finance
3.1Sources of Finance
3.2Financial Planning
3.3Financial Statements
4International Business
4.1Globalisation
4.2International Business
4.3International Economic Environment
4.4Factors Affecting International Business
5Principles of Management
5.1Management & Leadership
5.2Theories of Motivation
6Business Decision Making
6.1Business Principles & Practices
6.2Quality Management
6.3Human Resources
6.4Documents & Business Decisions
Jump to other topics
1Exploring Business
1.1Features of Business Organisations
1.2Organisation of Businesses
1.3Business Environment
1.3.1External Influences
1.3.2Political & Legal Change
1.3.3Economic Environment
1.3.4Social & Technological Environment
1.3.5Lifestyle & Technological Environment
1.3.6Corporate Social Responsibility
1.3.7The Competitive Environment
1.3.8Innovation
1.3.9Risk & Uncertainty
1.3.10Porter's Five Forces
1.3.11SWOT Analysis
2Marketing Campaigns
2.1Marketing
3Business Finance
3.1Sources of Finance
3.2Financial Planning
3.3Financial Statements
4International Business
4.1Globalisation
4.2International Business
4.3International Economic Environment
4.4Factors Affecting International Business
5Principles of Management
5.1Management & Leadership
5.2Theories of Motivation
6Business Decision Making
6.1Business Principles & Practices
6.2Quality Management
6.3Human Resources
6.4Documents & Business Decisions
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