Mayo's Theory

1.1.1Sole Traders & Partnerships

1.1.2Private & Public Limited Companies

1.1.3Types of Liability & Not-For-Profits

1.1.4Purposes of Businesses

1.1.5Purposes of Businesses 2

1.1.6The Different Economic Sectors

1.1.7Multinational Companies

1.1.8Stakeholders

1.1.9Influence of Stakeholders

1.2.1Organisational Structure

1.2.2Types of Organisational Structures

1.2.3Business Aims & Objectives

1.2.4Business Aims

1.2.5Business Objectives

1.3.1External Influences

1.3.2Political & Legal Change

1.3.3Economic Environment

1.3.4Social & Technological Environment

1.3.5Lifestyle & Technological Environment

1.3.6Corporate Social Responsibility

1.3.7The Competitive Environment

1.3.8Innovation

1.3.9Risk & Uncertainty

1.3.10Porter's Five Forces

1.3.11SWOT Analysis

2.1.1Setting Marketing Objectives

2.1.2Customer Needs

2.1.3The Market

2.1.4Competition & The Market

2.1.5Consumer Behaviour

2.1.6Market Research

2.1.7Forms of Market Research

2.1.8Market Segmentation

2.1.9Cultural & Social Factors in Marketing

2.1.10Promotional Decisions 3

2.1.11Pricing Strategies

2.2.1Marketing Mix

2.2.2Product Life Cycle

2.2.3Pricing Decisions & Price Skimming

2.2.4Pricing Decisions & Price Penetration

2.2.5Promotional Decisions

2.2.6Promotional Decisions 2

2.2.7Promotional Decisions 3

2.2.8Market Mapping

3.1.1Internal Finance

3.1.2External Finance

3.1.3External Finance 2

3.1.4Sources of Business Finance

3.2.1Revenue

3.2.2Costs

3.2.3Cash & Cash Flow

3.2.4Cash & Cash Flow 2

3.2.5Break-Even Analysis

3.2.6Profits

3.3.1Balance Sheets

3.3.2Income Statements

3.3.3Liquidity

4.1.1Growing Economies

4.1.2Specialisation & Trade

4.2.1Internationalisation

4.2.2International Trade

4.2.3MNCS

4.2.4Conditions that Prompt Trade

4.2.5Assessment of a Country

4.3.1Globalisation

4.3.2Factors Contributing to Globalisation

4.3.3Protectionism

4.3.4The EU & the WTO

4.3.5Trading Blocs

4.4.1Global Competitiveness

4.4.2Ethics of Global Business

4.4.3Controlling MNCs

4.4.4Cultural & Social Factors in Marketing

5.1.1Managers

5.1.2Management Theories

5.1.3Managing Organisational Culture

5.1.4Management Style

5.2.1Motivating & Engaging Employees

5.2.2Taylor's Theory

5.2.4Maslow's Theory

5.2.5Herzberg's Theory

5.3.1Change

5.3.2Key Factors in Change

5.3.3Scenario Planning

5.3.4Managing Change

5.3.5Managing Strategic Implementation

6.1.1Influences in External Environments

6.1.2Product Decisions

6.1.3Competitive Environment

6.1.4Corporate Strategy

6.1.5Quantitative Sales Forecasting

6.1.6Legislation

6.2.1Importance of Quality

6.2.2Measuring Quality

6.2.3Total Quality Management

6.2.4Evaluating TQM

6.3.1Contracts

6.3.2Recruitment

6.3.3Training a Workforce

6.4.1Sales Forecasts

6.4.2Managing Strategic Implementation

6.4.3Problems with Strategy