5.2.4
Maslow's Theory
Maslow's Theory on Motivation
Maslow's Theory on Motivation
Maslow’s theory is known as the hierarchy of needs.


Hierarchy of needs
Hierarchy of needs
- Maslow’s hierarchy of needs provides five categories of needs which a business must cater to if its employees are to be as engaged and motivated as possible.


Self-actualisation
Self-actualisation
- Self-actualisation occurs when a business gives employees the opportunity to meet their full potential through achievement, responsibility and the development of new skills and knowledge. For example, offering an employee an opportunity to access a management training programme which challenges and develops them could allow an employee to realise their true potential.


Esteem
Esteem
- Esteem needs are addressed when a business gives employees access to opportunities for promotion and through recognising and celebrating successes. For example, recognising the successes of an employee’s work during an appraisal review could boost their esteem.


Belongingness and love
Belongingness and love
- Belongingness and love are addressed when a business gives employees opportunities to build relationships through teamwork and social interactions. For example, a business offering a social club event which allows employees to socialise once a month could meet these social needs.


Safety and physiological needs
Safety and physiological needs
- Safety needs are addressed when a business offers employees job security and a safe working environment. For example, McDonalds offering employees a guaranteed number of hours and moving away from zero hours contracts offers employees an opportunity to satisfy their safety needs.
- Basic physiological needs are addressed when a business offers pay to employees so that they are able to purchase food and accommodation.


Advantages and disadvantages of Maslow's hierarchy
Advantages and disadvantages of Maslow's hierarchy
- Maslow’s hierarchy offers businesses with a structured approach to try and improve employee motivation.
- Maslow’s hierarchy assumes that employees will place the same importance on each of their needs as ordered within the hierarchy and this may not apply to all staff.
1Exploring Business
1.1Features of Business Organisations
1.2Organisation of Businesses
1.3Business Environment
1.3.1External Influences
1.3.2Political & Legal Change
1.3.3Economic Environment
1.3.4Social & Technological Environment
1.3.5Lifestyle & Technological Environment
1.3.6Corporate Social Responsibility
1.3.7The Competitive Environment
1.3.8Innovation
1.3.9Risk & Uncertainty
1.3.10Porter's Five Forces
1.3.11SWOT Analysis
2Marketing Campaigns
2.1Marketing
3Business Finance
3.1Sources of Finance
3.2Financial Planning
3.3Financial Statements
4International Business
4.1Globalisation
4.2International Business
4.3International Economic Environment
4.4Factors Affecting International Business
5Principles of Management
5.1Management & Leadership
5.2Theories of Motivation
6Business Decision Making
6.1Business Principles & Practices
6.2Quality Management
6.3Human Resources
6.4Documents & Business Decisions
Jump to other topics
1Exploring Business
1.1Features of Business Organisations
1.2Organisation of Businesses
1.3Business Environment
1.3.1External Influences
1.3.2Political & Legal Change
1.3.3Economic Environment
1.3.4Social & Technological Environment
1.3.5Lifestyle & Technological Environment
1.3.6Corporate Social Responsibility
1.3.7The Competitive Environment
1.3.8Innovation
1.3.9Risk & Uncertainty
1.3.10Porter's Five Forces
1.3.11SWOT Analysis
2Marketing Campaigns
2.1Marketing
3Business Finance
3.1Sources of Finance
3.2Financial Planning
3.3Financial Statements
4International Business
4.1Globalisation
4.2International Business
4.3International Economic Environment
4.4Factors Affecting International Business
5Principles of Management
5.1Management & Leadership
5.2Theories of Motivation
6Business Decision Making
6.1Business Principles & Practices
6.2Quality Management
6.3Human Resources
6.4Documents & Business Decisions
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