6.1.8

Online Activity Tracking

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Online Activity Tracking

Many people have concerns about how their online activity is tracked. It is now easy to track activity such as:

Website you have visited

Website you have visited

  • Using cookies, it is possible to track your Internet history.
  • Advertisers sometimes use this to show you relevant adverts.
  • There is a lack of regulations about tracking data, which has led to some companies tracking data without permission.
Search terms you have used

Search terms you have used

  • Your search terms are tracked, and often used in marketing.
What you have purchased

What you have purchased

  • Purchased items are often recorded and sold to advertisers who might wish to advertise similar products to you.
Jump to other topics
1

Problem Solving

2

Programming

3

Data

4

Computers

5

Communication & The Internet

6

The Bigger Picture

Practice questions on Online Activity Tracking

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