2.2.1

The Aggregate Demand Curve

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Aggregate Demand (AD)

AD is equal to the sum of net exports, consumption, investment and government spending at a given price level.

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Aggregate Demand

  • Aggregate Demand (AD) = Consumption (C) + Investment (I) + Government Spending (G) + Net Trade/Exports-Imports (X-M).
  • Arguably, consumption is the most important component of the aggregate demand curve.
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Aggregate demand curve

  • The AD curve is downward sloping.
  • Consumption will fall as the price level rises - a movement (not a shift) along the AD curve.

Jump to other topics

1Microeconomics

2Macroeconomics

2.1The Level of Overall Economic Activity

2.2Aggregate Demand & Aggregate Supply

2.3Macroeconomic Objectives

2.4Economic Growth, Poverty & Inequality

2.5Fiscal Policy

2.6Monetary Policy

2.7Supply-Side Policies

3The Global Economy

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