1.4.9
Asymmetric Information
Information Needed for Decision-Making
Information Needed for Decision-Making
Purchases are based on a belief that a particular good or service will provide satisfaction. These beliefs are based on information. So, information is very important for purchase decision-making.


What is asymmetric information?
What is asymmetric information?
- A situation of asymmetric information happens when both parties in a transaction have an unequal amount of information.
- Asymmetric information can cause a decline in prices or quantity of products sold.


The 'Lemons' problem
The 'Lemons' problem
- Consider Marvin, who is buying a used car from a dealership.
- The car could either be a 'lemon', which is a defective vehicle, or a high quality vehicle. Because of asymmetric information, Marvin does not know which the car is.
- This is called a misallocation of resources.
- This limits his ability to make a rational choice and pay the appropriate price for the car.
Implications of Imperfect Information
Implications of Imperfect Information
Imperfect information can discourage buyers and sellers from participating in the market.


Thin and thick markets
Thin and thick markets
- If buyers and sellers are discouraged from participating in the market, there will be fewer active in the market.
- This is a thin market.
- If there are many buyers and sellers, it's called a thick market.


Price signalling
Price signalling
- Buyers with imperfect information often think that price signals product quality.
- E.g A Michelin-starred restaurant selling expensive food is often assumed to be of better quality than a cheaper alternative, like McDonalds.
- When buyers use market price to make assumptions about quality, markets can struggle to reach an equilibrium price and quantity.
Merit and Demerit Goods - Imperfect Information
Merit and Demerit Goods - Imperfect Information
Imperfect information is when buyers and sellers have unequal information. It can lead to the over and under consumption of goods in the free market.


Merit goods
Merit goods
- Consumers take into account only the private benefit.
- If they had perfect information, they might realise the additional benefits a merit good can bring.
- E.g they may realise how beneficial education is.


Demerit goods
Demerit goods
- Consumers only realise the private gain.
- If they had perfect information, they might realise the negative effects consumption of the good can bring.
- E.g consumers may not realise the effect smoking can have due to imperfect information.
1Microeconomics
1.1Competitive Markets: Demand & Suply
1.2Elasticity
1.3Government Intervention
1.4Market Failure
1.4.1Types of Market Failure
1.4.2Introduction to Externalities
1.4.3Negative Externalities
1.4.4Policy for Negative Externalities
1.4.5Positive Externalities
1.4.6The Deadweight Welfare Loss of Externalities
1.4.7Case Study - The Externalities of Education
1.4.8Public Goods & the Free-Rider Problem
1.4.9Asymmetric Information
1.4.10End of Topic Test - Market Failure
1.4.11Application Questions - Market Failure
1.5HL: Theory of the Firm & Market Structures
2Macroeconomics
2.1The Level of Overall Economic Activity
2.2Aggregate Demand & Aggregate Supply
2.2.1The Aggregate Demand Curve
2.2.2Components of Aggregate Demand
2.2.3Shape of the Aggregate Demand Curve
2.2.4Shifts in Aggregate Demand
2.2.5IB Multiple Choice - Aggregate Demand
2.2.6Short & Long-Run Aggregate Supply
2.2.7Alternative Models of LRAS
2.2.8Equilibrium in the AD-AS Model
2.2.9Output Gaps & the AD-AS Model
2.3Macroeconomic Objectives
2.3.1Introduction to Unemployment
2.3.2Limitations of Unemployment
2.3.3Types of Unemployment
2.3.4Causes & Impact of Unemployment
2.3.5Defining Inflation
2.3.6Measuring Inflation
2.3.7Use of Index Numbers
2.3.8The Consumer Price Index
2.3.9Consequences of Inflation
2.3.10Causes of Inflation
2.3.11Inflation & Unemployment Tradeoff
2.3.12The Short-Run Phillips Curve
2.3.13The Long-Run Phillips Curve
2.4Economic Growth, Poverty & Inequality
2.5Fiscal Policy
2.6Monetary Policy
2.7Supply-Side Policies
3The Global Economy
3.1International Trade
3.2Exchange Rates
3.3The Balance of Payments
3.4Economic Integration
3.5Terms of Trade
3.6Economic Development
3.7The Role of Domestic & International Factors
3.8The Role of International Trade
3.9The Role of Foreign Aid
Jump to other topics
1Microeconomics
1.1Competitive Markets: Demand & Suply
1.2Elasticity
1.3Government Intervention
1.4Market Failure
1.4.1Types of Market Failure
1.4.2Introduction to Externalities
1.4.3Negative Externalities
1.4.4Policy for Negative Externalities
1.4.5Positive Externalities
1.4.6The Deadweight Welfare Loss of Externalities
1.4.7Case Study - The Externalities of Education
1.4.8Public Goods & the Free-Rider Problem
1.4.9Asymmetric Information
1.4.10End of Topic Test - Market Failure
1.4.11Application Questions - Market Failure
1.5HL: Theory of the Firm & Market Structures
2Macroeconomics
2.1The Level of Overall Economic Activity
2.2Aggregate Demand & Aggregate Supply
2.2.1The Aggregate Demand Curve
2.2.2Components of Aggregate Demand
2.2.3Shape of the Aggregate Demand Curve
2.2.4Shifts in Aggregate Demand
2.2.5IB Multiple Choice - Aggregate Demand
2.2.6Short & Long-Run Aggregate Supply
2.2.7Alternative Models of LRAS
2.2.8Equilibrium in the AD-AS Model
2.2.9Output Gaps & the AD-AS Model
2.3Macroeconomic Objectives
2.3.1Introduction to Unemployment
2.3.2Limitations of Unemployment
2.3.3Types of Unemployment
2.3.4Causes & Impact of Unemployment
2.3.5Defining Inflation
2.3.6Measuring Inflation
2.3.7Use of Index Numbers
2.3.8The Consumer Price Index
2.3.9Consequences of Inflation
2.3.10Causes of Inflation
2.3.11Inflation & Unemployment Tradeoff
2.3.12The Short-Run Phillips Curve
2.3.13The Long-Run Phillips Curve
2.4Economic Growth, Poverty & Inequality
2.5Fiscal Policy
2.6Monetary Policy
2.7Supply-Side Policies
3The Global Economy
3.1International Trade
3.2Exchange Rates
3.3The Balance of Payments
3.4Economic Integration
3.5Terms of Trade
3.6Economic Development
3.7The Role of Domestic & International Factors
3.8The Role of International Trade
3.9The Role of Foreign Aid
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