5.4.4
Improving the Supply Chain
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Improving Flexibility, Speed, and Dependability
Flexibility, the speed of response and dependability are all examples of operational objectives.

Impact of flexibility
- The operational objective of flexibility is important because flexibility allows businesses to respond to changes in demand with little notice.

Mass customisation
- A business can improve its flexibility by using mass customisation. Mass customisation is an approach to production which involves products being made in mass, to achieve lower unit costs, with a final process which allows for customisation.
- Mass customisation allows business to respond to customer needs through customising products requested by customers.

Speed
- The operational objective of the speed of response is important because the ability to meet customers’ expectations in terms of the time taken to produce and distribute a product can contribute to customer satisfaction.
- A business can improve its speed of response by focussing on efficiency during the production process as increased efficiency and productivity will allow businesses to produce and therefore distribute products more quickly.

Dependability
- The operational objective of dependability is important because customers trust reliable businesses which can fulfill orders when they are placed. A business can improve its dependability by ensuring it uses reliable suppliers which it can trust.
- For example, a supermarket using a reliable supplier of milk will increase its dependability as it can ensure it always has milk available to customers.
Managing Supply
Businesses should be able to meet customer demand to maximise profitability. Meeting demand can involve increasing supply.

Impact of outsourcing
- Supply can be increased through outsourcing work which increases output.

Impact of hiring flexible workers
- Supply can be increased using part-time and temporary workers who can support the business flexibly when demand increases.
- Many farms hire strawberry pickers as seasonal workers.

Impact of minimising waste
- Supply can be increased through using a producing to order approach which minimises waste and ensure the availability of raw materials to create products in demand.
1Business Organisation & Environment
1.1Introduction to Business Management
1.2Types of Organisation
1.3Organisational Objectives
1.4Stakeholders
1.5External Environment
1.6Growth & Evolution
1.7HL Only: Organisational Planning Tools
2Human Resource Management
2.1Functions & Evolution of Human Resource Management
2.2Organisational Structure
2.3Leadership & Management
2.4Motivation
2.5Organisational (Corporate) Culture
2.6HL Only: Industrial/Employee Relations
3Finance & Accounts
3.1Sources of Finance
3.2Costs & Revenues
3.3Break-Even Analysis
3.4Profitability & Liquidity Ratio Analysis
3.6HL Only: Investment Appraisal
3.7HL Only: Budgets
4Marketing
4.1The Role of Marketing
4.2Marketing Planning
4.3Market Research
4.4The 4 Ps
4.4.1Product Decisions4.4.2Pricing Decisions & Price Skimming4.4.3Pricing Decisions & Price Penetration4.4.4End of Topic Test - Pricing & Competition4.4.5Promotional Decisions4.4.6Promotional Decisions 24.4.7Promotional Decisions 34.4.8Digital Marketing4.4.9Evaluating Digital Marketing4.4.10Case Study - The Marketing Mix & Promotion4.4.11Place & Distribution
4.5HL Only: The Extended Marketing Mix
4.6HL Only: International Marketing
4.7E-Commerce
5Operations Management
5.1The Role of Operations Management
5.2Production Methods
5.3HL Only: Lean Prodution & Quality Management
5.4HL Only: Production Planning
5.5HL Only: Research & Development
Jump to other topics
1Business Organisation & Environment
1.1Introduction to Business Management
1.2Types of Organisation
1.3Organisational Objectives
1.4Stakeholders
1.5External Environment
1.6Growth & Evolution
1.7HL Only: Organisational Planning Tools
2Human Resource Management
2.1Functions & Evolution of Human Resource Management
2.2Organisational Structure
2.3Leadership & Management
2.4Motivation
2.5Organisational (Corporate) Culture
2.6HL Only: Industrial/Employee Relations
3Finance & Accounts
3.1Sources of Finance
3.2Costs & Revenues
3.3Break-Even Analysis
3.4Profitability & Liquidity Ratio Analysis
3.6HL Only: Investment Appraisal
3.7HL Only: Budgets
4Marketing
4.1The Role of Marketing
4.2Marketing Planning
4.3Market Research
4.4The 4 Ps
4.4.1Product Decisions4.4.2Pricing Decisions & Price Skimming4.4.3Pricing Decisions & Price Penetration4.4.4End of Topic Test - Pricing & Competition4.4.5Promotional Decisions4.4.6Promotional Decisions 24.4.7Promotional Decisions 34.4.8Digital Marketing4.4.9Evaluating Digital Marketing4.4.10Case Study - The Marketing Mix & Promotion4.4.11Place & Distribution
4.5HL Only: The Extended Marketing Mix
4.6HL Only: International Marketing
4.7E-Commerce
5Operations Management
5.1The Role of Operations Management
5.2Production Methods
5.3HL Only: Lean Prodution & Quality Management
5.4HL Only: Production Planning
5.5HL Only: Research & Development
Practice questions on Improving the Supply Chain
Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.
- 1How can a business improve its speed of response?Multiple choice
- 2What is the impact of producing to order?Multiple choice
- 3
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