5.4.4

Improving the Supply Chain

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Improving Flexibility, Speed, and Dependability

Flexibility, the speed of response and dependability are all examples of operational objectives.

Impact of flexibility

Impact of flexibility

  • The operational objective of flexibility is important because flexibility allows businesses to respond to changes in demand with little notice.
Mass customisation

Mass customisation

  • A business can improve its flexibility by using mass customisation. Mass customisation is an approach to production which involves products being made in mass, to achieve lower unit costs, with a final process which allows for customisation.
  • Mass customisation allows business to respond to customer needs through customising products requested by customers.
Speed

Speed

  • The operational objective of the speed of response is important because the ability to meet customers’ expectations in terms of the time taken to produce and distribute a product can contribute to customer satisfaction.
  • A business can improve its speed of response by focussing on efficiency during the production process as increased efficiency and productivity will allow businesses to produce and therefore distribute products more quickly.
Dependability

Dependability

  • The operational objective of dependability is important because customers trust reliable businesses which can fulfill orders when they are placed. A business can improve its dependability by ensuring it uses reliable suppliers which it can trust.
  • For example, a supermarket using a reliable supplier of milk will increase its dependability as it can ensure it always has milk available to customers.

Managing Supply

Businesses should be able to meet customer demand to maximise profitability. Meeting demand can involve increasing supply.

Impact of outsourcing

Impact of outsourcing

  • Supply can be increased through outsourcing work which increases output.
Impact of hiring flexible workers

Impact of hiring flexible workers

  • Supply can be increased using part-time and temporary workers who can support the business flexibly when demand increases.
  • Many farms hire strawberry pickers as seasonal workers.
Impact of minimising waste

Impact of minimising waste

  • Supply can be increased through using a producing to order approach which minimises waste and ensure the availability of raw materials to create products in demand.
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Business Organisation & Environment

2

Human Resource Management

3

Finance & Accounts

4

Marketing

5

Operations Management

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