Welcome to Seneca Revision Notes
Short and effective Seneca Revision Notes for A-Level & GCSE
1Business Organisation & Environment
1.1Introduction to Business Management
1.2Types of Organisation
1.3Organisational Objectives
1.4Stakeholders
1.5External Environment
1.6Growth & Evolution
1.7HL Only: Organisational Planning Tools
2Human Resource Management
2.1Functions & Evolution of Human Resource Management
2.2Organisational Structure
2.3Leadership & Management
2.4Motivation
2.5Organisational (Corporate) Culture
2.6HL Only: Industrial/Employee Relations
3Finance & Accounts
3.1Sources of Finance
3.2Costs & Revenues
3.3Break-Even Analysis
3.4Profitability & Liquidity Ratio Analysis
3.6HL Only: Investment Appraisal
3.7HL Only: Budgets
4Marketing
4.1The Role of Marketing
4.2Marketing Planning
4.3Market Research
4.4The 4 Ps
4.4.1Product Decisions
4.4.2Pricing Decisions & Price Skimming
4.4.3Pricing Decisions & Price Penetration
4.4.4End of Topic Test - Pricing & Competition
4.4.5Promotional Decisions
4.4.6Promotional Decisions 2
4.4.7Promotional Decisions 3
4.4.8Digital Marketing
4.4.9Evaluating Digital Marketing
4.4.10Case Study - The Marketing Mix & Promotion
4.4.11Place & Distribution