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Capacity

Capacity refers to the maximum level of production possible using the resources available within the business.

Importance of capacity

Importance of capacity

  • A business must understand its capacity to make sure that it does not commit to more orders than it can fulfil within a certain time period.
The importance of productivity

The importance of productivity

  • Increasing the number of, or productivity levels of staff and investing in technology can help a business to increase its total capacity.
Capacity utilisation

Capacity utilisation

  • The proportion of total capacity being used by a business is known as its capacity utilisation.
  • Many businesses aim to increase their capacity utilisation as this will mean that fixed costs can be spread out over a greater number of units.
Disadvantage of 100% capacity utilisation

Disadvantage of 100% capacity utilisation

  • Having capacity utilisation of 100% means the business cannot respond to additional or special orders made at short notice as they do not have any further capacity to produce these products.
Outsourcing

Outsourcing

  • If a business needs to increase its capacity at short notice to take advantage of an increase in demand, outsourcing can be used, although this has both advantages and disadvantages:
    • Outsourcing allows a business to increase its total capacity which may allow the business to meet increasing demand.
    • Outsourcing can lead to quality issues if outsourcers do not take quality as seriously as the business.
Example of capacity utilisation

Example of capacity utilisation

  • If a coffee shop’s total capacity is 3,000 hot drinks per day, it will be unable to produce more than 3,000 hot drinks per day unless it increases its capacity through staff training or further recruitment.
    • Selling 1,500 hot drinks per day would give the business a capacity utilisation of 50% if total capacity is 3,000 hot drinks
Jump to other topics
1

Business Organisation & Environment

2

Human Resource Management

3

Finance & Accounts

4

Marketing

5

Operations Management

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