5.4.1
Capacity
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Capacity
Capacity refers to the maximum level of production possible using the resources available within the business.

Importance of capacity
- A business must understand its capacity to make sure that it does not commit to more orders than it can fulfil within a certain time period.

The importance of productivity
- Increasing the number of, or productivity levels of staff and investing in technology can help a business to increase its total capacity.

Capacity utilisation
- The proportion of total capacity being used by a business is known as its capacity utilisation.
- Many businesses aim to increase their capacity utilisation as this will mean that fixed costs can be spread out over a greater number of units.

Disadvantage of 100% capacity utilisation
- Having capacity utilisation of 100% means the business cannot respond to additional or special orders made at short notice as they do not have any further capacity to produce these products.

Outsourcing
- If a business needs to increase its capacity at short notice to take advantage of an increase in demand, outsourcing can be used, although this has both advantages and disadvantages:
- Outsourcing allows a business to increase its total capacity which may allow the business to meet increasing demand.
- Outsourcing can lead to quality issues if outsourcers do not take quality as seriously as the business.

Example of capacity utilisation
- If a coffee shop’s total capacity is 3,000 hot drinks per day, it will be unable to produce more than 3,000 hot drinks per day unless it increases its capacity through staff training or further recruitment.
- Selling 1,500 hot drinks per day would give the business a capacity utilisation of 50% if total capacity is 3,000 hot drinks
1Business Organisation & Environment
1.1Introduction to Business Management
1.2Types of Organisation
1.3Organisational Objectives
1.4Stakeholders
1.5External Environment
1.6Growth & Evolution
1.7HL Only: Organisational Planning Tools
2Human Resource Management
2.1Functions & Evolution of Human Resource Management
2.2Organisational Structure
2.3Leadership & Management
2.4Motivation
2.5Organisational (Corporate) Culture
2.6HL Only: Industrial/Employee Relations
3Finance & Accounts
3.1Sources of Finance
3.2Costs & Revenues
3.3Break-Even Analysis
3.4Profitability & Liquidity Ratio Analysis
3.6HL Only: Investment Appraisal
3.7HL Only: Budgets
4Marketing
4.1The Role of Marketing
4.2Marketing Planning
4.3Market Research
4.4The 4 Ps
4.4.1Product Decisions4.4.2Pricing Decisions & Price Skimming4.4.3Pricing Decisions & Price Penetration4.4.4End of Topic Test - Pricing & Competition4.4.5Promotional Decisions4.4.6Promotional Decisions 24.4.7Promotional Decisions 34.4.8Digital Marketing4.4.9Evaluating Digital Marketing4.4.10Case Study - The Marketing Mix & Promotion4.4.11Place & Distribution
4.5HL Only: The Extended Marketing Mix
4.6HL Only: International Marketing
4.7E-Commerce
5Operations Management
5.1The Role of Operations Management
5.2Production Methods
5.3HL Only: Lean Prodution & Quality Management
5.4HL Only: Production Planning
5.5HL Only: Research & Development
Jump to other topics
1Business Organisation & Environment
1.1Introduction to Business Management
1.2Types of Organisation
1.3Organisational Objectives
1.4Stakeholders
1.5External Environment
1.6Growth & Evolution
1.7HL Only: Organisational Planning Tools
2Human Resource Management
2.1Functions & Evolution of Human Resource Management
2.2Organisational Structure
2.3Leadership & Management
2.4Motivation
2.5Organisational (Corporate) Culture
2.6HL Only: Industrial/Employee Relations
3Finance & Accounts
3.1Sources of Finance
3.2Costs & Revenues
3.3Break-Even Analysis
3.4Profitability & Liquidity Ratio Analysis
3.6HL Only: Investment Appraisal
3.7HL Only: Budgets
4Marketing
4.1The Role of Marketing
4.2Marketing Planning
4.3Market Research
4.4The 4 Ps
4.4.1Product Decisions4.4.2Pricing Decisions & Price Skimming4.4.3Pricing Decisions & Price Penetration4.4.4End of Topic Test - Pricing & Competition4.4.5Promotional Decisions4.4.6Promotional Decisions 24.4.7Promotional Decisions 34.4.8Digital Marketing4.4.9Evaluating Digital Marketing4.4.10Case Study - The Marketing Mix & Promotion4.4.11Place & Distribution
4.5HL Only: The Extended Marketing Mix
4.6HL Only: International Marketing
4.7E-Commerce
5Operations Management
5.1The Role of Operations Management
5.2Production Methods
5.3HL Only: Lean Prodution & Quality Management
5.4HL Only: Production Planning
5.5HL Only: Research & Development
Practice questions on Capacity
Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.
- 14 ways to increase production capacity:Fill in the list
- 2
- 3Is 100% capacity utilisation always desirable?Multiple choice
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