3.5.3
Improving Cash Flow & Profits
Improving Cash Flow and Profit
Improving Cash Flow and Profit
Business may decide to focus on improving profit and profitability as part of their aims and objectives.


Objectives
Objectives
- Profit and profitability can be increased by reducing expenditure on fixed and variable costs.
- Profit and profitability can be increased by increasing the selling price per item.
- For example, in 2015, Morrisons delayered its structure by removing department supervisors which reduced costs to increase profitability.


Challenges of improving profitability
Challenges of improving profitability
- Trying to reduce expenditure on fixed and variable costs can reduce quality which may reduce sales and therefore also reduce revenue.
- Increasing the selling price can deter customers from purchasing products which can decrease sales volume and market share.


Challenges of improving cash flow
Challenges of improving cash flow
- Removing or reducing trade credit periods for customers can reduce customer satisfaction which may reduce sales volume and market share.
- Asking suppliers to increase trade credit periods can create tension between the business and its suppliers which may result in poorer relationships and reduced dependability.
- For example, a sofa store wishing to improve its cash-flow may tell customers that they need to pay within 6 months instead of 12 months and this may reduce customer satisfaction leading to customers shopping elsewhere.
1Business Organisation & Environment
1.1Introduction to Business Management
1.2Types of Organisation
1.3Organisational Objectives
1.4Stakeholders
1.5External Environment
1.6Growth & Evolution
1.7HL Only: Organisational Planning Tools
2Human Resource Management
2.1Functions & Evolution of Human Resource Management
2.2Organisational Structure
2.3Leadership & Management
2.4Motivation
2.5Organisational (Corporate) Culture
2.6HL Only: Industrial/Employee Relations
3Finance & Accounts
3.1Sources of Finance
3.2Costs & Revenues
3.3Break-Even Analysis
3.4Profitability & Liquidity Ratio Analysis
3.6HL Only: Investment Appraisal
3.7HL Only: Budgets
4Marketing
4.1The Role of Marketing
4.2Marketing Planning
4.3Market Research
4.4The 4 Ps
4.4.1Product Decisions
4.4.2Pricing Decisions & Price Skimming
4.4.3Pricing Decisions & Price Penetration
4.4.4End of Topic Test - Pricing & Competition
4.4.5Promotional Decisions
4.4.6Promotional Decisions 2
4.4.7Promotional Decisions 3
4.4.8Digital Marketing
4.4.9Evaluating Digital Marketing
4.4.10Case Study - The Marketing Mix & Promotion
4.4.11Place & Distribution
4.5HL Only: The Extended Marketing Mix
4.6HL Only: International Marketing
4.7E-Commerce
5Operations Management
5.1The Role of Operations Management
5.2Production Methods
5.3HL Only: Lean Prodution & Quality Management
5.4HL Only: Production Planning
5.5HL Only: Research & Development
Jump to other topics
1Business Organisation & Environment
1.1Introduction to Business Management
1.2Types of Organisation
1.3Organisational Objectives
1.4Stakeholders
1.5External Environment
1.6Growth & Evolution
1.7HL Only: Organisational Planning Tools
2Human Resource Management
2.1Functions & Evolution of Human Resource Management
2.2Organisational Structure
2.3Leadership & Management
2.4Motivation
2.5Organisational (Corporate) Culture
2.6HL Only: Industrial/Employee Relations
3Finance & Accounts
3.1Sources of Finance
3.2Costs & Revenues
3.3Break-Even Analysis
3.4Profitability & Liquidity Ratio Analysis
3.6HL Only: Investment Appraisal
3.7HL Only: Budgets
4Marketing
4.1The Role of Marketing
4.2Marketing Planning
4.3Market Research
4.4The 4 Ps
4.4.1Product Decisions
4.4.2Pricing Decisions & Price Skimming
4.4.3Pricing Decisions & Price Penetration
4.4.4End of Topic Test - Pricing & Competition
4.4.5Promotional Decisions
4.4.6Promotional Decisions 2
4.4.7Promotional Decisions 3
4.4.8Digital Marketing
4.4.9Evaluating Digital Marketing
4.4.10Case Study - The Marketing Mix & Promotion
4.4.11Place & Distribution
4.5HL Only: The Extended Marketing Mix
4.6HL Only: International Marketing
4.7E-Commerce
5Operations Management
5.1The Role of Operations Management
5.2Production Methods
5.3HL Only: Lean Prodution & Quality Management
5.4HL Only: Production Planning
5.5HL Only: Research & Development
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