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Direct Address

English Language: Edexcel IGCSE - Specification B, topic 4.3.1

DAFORESTER - Direct Address

Direct address is when you talk directly to the reader, using the pronouns ‘we’, ‘you’ or ‘us’. This is a great technique for persuading the reader, as it suggests that the reader and writer are on the same side.

We

We

  • We must not give up.
  • In this phrase, the pronoun ‘we’ is used to directly address the reader.
  • Direct address is used to make the reader feel like part of a team with the writer/speaker.
  • The collective pronoun ‘we’ makes it seem like the writer and the reader have a common goal.
You

You

  • How would you feel?
  • In this phrase, the pronoun ‘you’ is used to directly address the reader.
  • Direct address is used to make the reader feel like the writer/speaker is talking directly to them – it suggests that the advice and information the writer has is directly applicable for, and important to, the reader.
  • The collective pronoun ‘you’ makes it seem like the writer has a direct message for the reader, specifically for them.
Us and we

Us and we

  • When that happens to us, we have to stick together.
  • In this phrase, the pronouns ‘us’ and ‘we’ are used to directly address the reader.
  • Direct address is used to make the reader feel like part of a team with the writer/speaker.
  • The collective pronouns ‘us’ and ‘we’ make it seem like the writer and the reader have a common goal.
  • The common goal is reinforced by the use of two collective pronouns.

Tips for Using Direct Address

Direct address is when you talk directly to the reader, using the pronouns ‘we’, ‘you’ or ‘us’.

Use a variety of pronouns

Use a variety of pronouns

  • Use a variety of second-person (‘you’) or collective pronouns (‘we’, ‘us’).
Use the appropriate pronoun

Use the appropriate pronoun

  • Decide whether you want to talk at your reader, or whether you want to be a team with your reader – then select the appropriate pronoun.
Choose vocabulary carefully

Choose vocabulary carefully

  • Your choice of vocabulary is vital in creating your language devices effectively.

Test yourself on Direct Address

  • Which phrase uses direct address?

  • Which phrases use direct address?

  • What pronouns can you use to form direct address?

  • What word directly addresses the reader in this phrase?

    I cannot tell you how tired I am.

  • What word directly addresses the reader in this phrase?

    If we work on the problem together, we will get it done so much faster!

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