Leaflet
English Language: Edexcel IGCSE - Specification B, topic 4.1.6
Leaflets
Leaflets are usually designed to advise an audience, inform an audience or persuade an audience of the writer's point of view.
Audience
- Leaflets are handed out everywhere.
- A leaflet made by the government trying to make people aware of the dangers of smoking has a general audience.
- A leaflet made by your local cat appreciation society is probably more focused on the specific audience of people who like cats (a lot).
Features of a leaflet
- An interesting title or headline.
- Subheadings or boxes that group information into clusters.
- There could be paragraphs or bullet points beneath each subheading or in each box.
- All writing usually has a logical structure and a coherent argument.
- In a leaflet, often each paragraph will make sense on its own.
Tips for writing leaflets
- Consider your use of images – do not draw on your paper but you can draw a box and state what the image would be.
- Do not separate your writing into columns or fold your page - you are being tested on the content of your writing.
Test yourself on Leaflet
Which leaflet would have the most general audience?
What are leaflets NOT generally designed to do?