Accents - Matched Guide Experiment
English Language: AQA A Level, topic 3.4.3
Accents - Giles' Matched Guise Experiment
One way that linguists investigate accent is by performing a matched guise experiment in which participants will listen to a speaker using a guise (an accent put on by the speaker) and rate that accent on various features.

Giles
- Giles’ research details that RP (received pronunciation) was seen as the most intelligent and prestigious, whereas regional accents were seen as friendlier or more honest.
- Ranked bottom for intelligence was the Brummie accent.
Test yourself on Accents - Matched Guide Experiment
When Giles carried out a matched guise experiment, which accent was seen as the most intelligent and prestigious?
When Giles carried out a matched guise experiment, which accent was ranked bottom for intelligence?