5.1.1

Factors Which Influence Food Choice

Test yourself

Factors Which Affect Food Choice

Here are 5 different factors that affect what people chose to eat:

Illustrative background for Physical Activity Level (PAL)Illustrative background for Physical Activity Level (PAL) ?? "content

Physical Activity Level (PAL)

  • Different people will need to eat different amounts of calories depending on their PAL.
    • E.g. someone who is very active (walks more than 5km per day) should have a 20% higher daily calorie intake than an inactive person.
  • Athletes may deliberately tailor their diets to enhance performance.
    • E.g. by consuming more high carbohydrate foods to boost endurance.
Illustrative background for Healthy eatingIllustrative background for Healthy eating ?? "content

Healthy eating

  • People may choose to eat lots of highly nutritious foods and not so many foods high in sugar or fat as part of a healthy diet.
  • If a person is allergic or intolerant to a type of food, they'll avoid eating it.
Illustrative background for CostIllustrative background for Cost ?? "content

Cost

  • Price is an important consideration when buying food.
  • Some people may choose to spend more on food that's better quality.
  • People can save money on food through supermarket offers, and through comparing foods by price per gram.
  • Bulk buying foods can save costs.
  • Generally, buying ingredients to make meals from scratch is cheaper (per portion) than purchasing ready meals.
Illustrative background for Seasonality Illustrative background for Seasonality  ?? "content

Seasonality

  • Not all foods are available year-round.
  • Some foods that are grown in the UK (like blackberries) are only available during certain months.
  • Increasingly, people are concerned about the impact food miles have on the environment. To cut international imports, people may choose to purchase seasonal local produce.
Illustrative background for Food availability Illustrative background for Food availability  ?? "content

Food availability

  • People like convenience, and will probably end up eating what's readily available to them rather than going out of their way.
  • Online shopping is making this less of an issue, as people in rural or isolated areas can order from large supermarkets and don't just have to rely on what's near them.

Factors Which Affect Food Choice

Here are 5 different factors that affect what people chose to eat:

Illustrative background for EnjoymentIllustrative background for Enjoyment ?? "content

Enjoyment

  • People can enjoy foods for a variety of reasons, including how food looks, smells, tastes and its texture. Naturally, people often chose to eat foods that they like.
  • The foods we enjoy most may not always be the healthiest options (e.g. very sugary cookies and cakes or fatty chips).
  • People may take a while to adjust to bitter flavours, like cocoa and cranberries.
Illustrative background for Special occasionsIllustrative background for Special occasions ?? "content

Special occasions

  • People often base special occasions around celebratory meals.
  • Food choices are not often very healthy - e.g. a sugary birthday cake.
Illustrative background for LifestyleIllustrative background for Lifestyle ?? "content

Lifestyle

  • Busy people may not always have enough time to prepare a nutritious meal from scratch. They may rely on unhealthy ready meals for convenience.
  • Stress and boredom can lead people to comfort eat fatty or sugary foods.
  • People can pick up bad eating habits, like eating meals close to bedtime, which doesn't give the body enough time to digest food properly.
  • Peoples' eating patterns vary - some may choose to eat 3 big meals at set meal times, while others may eat smaller meals more frequently.
Illustrative background for IncomeIllustrative background for Income ?? "content

Income

  • The higher a person's income, the more likely they are to purchase expensive foods. Higher price tags suggest better quality.
  • The lower a person's income, the more likely they are to purchase cheaper foods. Often, unhealthy processed foods are cheaper than more nutritious fresh ingredients, like fresh vegetables and meats.
  • People from lower income groups generally have more unhealthy diets than those from higher incomes groups.
    • This is a generalisation and is not always true .
Illustrative background for Culinary abilitiesIllustrative background for Culinary abilities ?? "content

Culinary abilities

  • Some people find the prospect of cooking a hard-looking recipe daunting. They may be worried about getting things wrong or not enjoying the process.
  • Ingredients can be expensive, so people who are not confident cooks may go for a safer, ready-made option.

Jump to other topics

1Food Preparation Skills

2Food, Nutrition & Health

3Food Science

4Food Safety

5Food Choice

6Food Provenance

Go student ad image

Unlock your full potential with GoStudent tutoring

  • Affordable 1:1 tutoring from the comfort of your home

  • Tutors are matched to your specific learning needs

  • 30+ school subjects covered

Book a free trial lesson