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Revision notes
IB Diploma
Business
Business Management: IB Diploma
The Extended Marketing Mix

The Extended Marketing Mix

Business Management: IB Diploma, topic 4.5.1

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Previous topic4.4.11 Place & Distribution Next topic4.6.1 International Marketing

Business Management: IB Diploma contents

1 Business Organisation & Environment
- 1.1 Introduction to Business Management
  1.1.1 Why Businesses Exist & Sectors
- 1.2 Types of Organisation
  1.2.1 Sole Traders
  1.2.2 Limited Liability
  1.2.3 Non-Profit
  1.2.4 Franchising
  1.2.5 End of Topic Test - Franchising
- 1.3 Organisational Objectives
  1.3.1 External Environments
  1.3.2 Business Mission & Corporate Objective
  1.3.3 Mission, Corporate Objectives & Strategy
  1.3.4 SWOT Analysis
  1.3.5 End of Topic Test - SWOT Analysis
- 1.4 Stakeholders
  1.4.1 Stakeholders
- 1.5 External Environment
  1.5.1 Social & Technological Environment
  1.5.2 Lifestyle & Technological Environment
  1.5.3 Corporate Social Responsibility
  1.5.4 Economic Environment
  1.5.5 Political & Legal Change
- 1.6 Growth & Evolution
  1.6.1 Growth & Retrenchment
  1.6.2 Challenges of Growth
  1.6.3 Growth Models
  1.6.4 End of Topic Test - Diseconomies of Scale
  1.6.5 Internationalisation
  1.6.6 Sourcing Resources & Entering Markets
  1.6.7 End of Topic Test - Internationalisation
  1.6.8 Managing Internationalisation
  1.6.9 Impact of Internationalisation
- 1.7 HL Only: Organisational Planning Tools
  1.7.1 Organisational Planning Tools
2 Human Resource Management
- 2.1 Functions & Evolution of Human Resource Management
  2.1.1 Setting Human Resource Objectives
  2.1.2 Human Resource Management
  2.1.3 Labour Turnover & Retention
  2.1.4 Labour Productivity
- 2.2 Organisational Structure
  2.2.1 Organisational Structures
- 2.3 Leadership & Management
  2.3.1 Managers
  2.3.2 Management Theories
  2.3.3 End of Topic Test - Management
- 2.4 Motivation
  2.4.1 Motivating & Engaging Employees
  2.4.2 Taylor's Theory
  2.4.3 Maslow's Theory
  2.4.4 Herzberg's Theory
  2.4.5 Different Incentives
  2.4.6 Evaluating Incentives
- 2.5 Organisational (Corporate) Culture
  2.5.1 Managing Organisational Culture
  2.5.2 Organisational Structures
- 2.6 HL Only: Industrial/Employee Relations
  2.6.1 Improving Employer-Employee Relations
  2.6.2 Case Study - The Winter of Discontent
3 Finance & Accounts
- 3.1 Sources of Finance
  3.1.1 Internal Sources of Finance
  3.1.2 External Sources of Finance
  3.1.3 Factors for Financing
  3.1.4 End of Topic Test - Debt
- 3.2 Costs & Revenues
  3.2.1 Costs & Revenues
- 3.3 Break-Even Analysis
  3.3.1 Profit
  3.3.2 Break-Even Analysis
- 3.4 Profitability & Liquidity Ratio Analysis
  3.4.1 Profitability Analysis
- 3.5 Cash Flow
  3.5.1 Cash Flow
  3.5.2 Solutions to Cash Flow Problems
  3.5.3 Improving Cash Flow & Profits
- 3.6 HL Only: Investment Appraisal
  3.6.1 Investment Appraisal
- 3.7 HL Only: Budgets
  3.7.1 Cash-Flow & Budgets
4 Marketing
- 4.1 The Role of Marketing
  4.1.1 Setting Marketing Objectives
  4.1.2 Market Calculations
- 4.2 Marketing Planning
  4.2.1 Marketing Mix
  4.2.2 Segmentation
  4.2.3 Niche & Mass Markets
- 4.3 Market Research
  4.3.1 Market Research
  4.3.2 Market Mapping
  4.3.3 Methods of Market Research
- 4.4 The 4 Ps
  4.4.1 Product Decisions
  4.4.2 Pricing Decisions & Price Skimming
  4.4.3 Pricing Decisions & Price Penetration
  4.4.4 End of Topic Test - Pricing & Competition
  4.4.5 Promotional Decisions
  4.4.6 Promotional Decisions 2
  4.4.7 Promotional Decisions 3
  4.4.8 Digital Marketing
  4.4.9 Evaluating Digital Marketing
  4.4.10 Case Study - The Marketing Mix & Promotion
  4.4.11 Place & Distribution
- 4.5 HL Only: The Extended Marketing Mix
  4.5.1 The Extended Marketing Mix
- 4.6 HL Only: International Marketing
  4.6.1 International Marketing
- 4.7 E-Commerce
  4.7.1 E-Commerce
5 Operations Management
- 5.1 The Role of Operations Management
  5.1.1 Setting Operational Objectives
- 5.2 Production Methods
  5.2.1 Production Processes Overview
  5.2.2 Production Processes
  5.2.3 Production Efficiency
  5.2.4 Technology & Production
- 5.3 HL Only: Lean Prodution & Quality Management
  5.3.1 Importance of Quality
  5.3.2 Measuring & Identifying Quality
  5.3.3 Total Quality Management
  5.3.4 Evaluating Total Quality Management
  5.3.5 Case Study - Toyota Production System
- 5.4 HL Only: Production Planning
  5.4.1 Capacity
  5.4.2 Productivity & Efficiency
  5.4.3 Technology & Efficiency
  5.4.4 Improving the Supply Chain
  5.4.5 Inventory
  5.4.6 Outsourcing
- 5.5 HL Only: Research & Development
  5.5.1 Organisational Planning Tools

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