Market Mapping
Business Management: IB Diploma, topic 4.3.2
Market Mapping - Chocolate
Here is some market mapping in the chocolate industry.
High price, high quality
Low price, low quality
Low price, low quality
Test yourself on Market Mapping
Which factors are often used for market mapping?
Which products are likely to be mapped higher on the quality scale?
Which products would be lower down the price scale on a market map?