SWOT Analysis
Business: BTEC Level 3 National Extended Diploma, topic 1.3.11
SWOT Analysis
A business can use a SWOT analysis to explore its internal strengths and weaknesses and the external opportunities and threats facing the business.
SWOT diagram
Internal strength
- An internal strength may include a trusted and reputable brand which is recognised by many.
Internal weakness
- An internal weakness may include cash flow concerns or lower profit margins than others within the industry.
External opportunity
- An external opportunity may include an expanding market nationally or internationally.
External threat
- An external threat may include a declining market or increased competition.
Test yourself on SWOT Analysis
Which sector would a declining market be in a SWOT diagram?
What does SWOT stand for?
Which types of markets could a business expand to?