Business: BTEC Level 3 National Extended Diploma revision notes

1 Exploring Business
2 Marketing Campaigns
- 2.1 Marketing
  2.1.1 Setting Marketing Objectives
  2.1.2 Customer Needs
  2.1.3 The Market
  2.1.4 Competition & The Market
  2.1.5 Consumer Behaviour
  2.1.6 Market Research
  2.1.7 Forms of Market Research
  2.1.8 Market Segmentation
  2.1.9 Cultural & Social Factors in Marketing
  2.1.10 Promotional Decisions 3
  2.1.11 Pricing Strategies
- 2.2 Marketing Mix
  2.2.1 Marketing Mix
  2.2.2 Product Life Cycle
  2.2.3 Pricing Decisions & Price Skimming
  2.2.4 Pricing Decisions & Price Penetration
  2.2.5 Promotional Decisions
  2.2.6 Promotional Decisions 2
  2.2.7 Promotional Decisions 3
  2.2.8 Market Mapping
3 Business Finance
- 3.1 Sources of Finance
  3.1.1 Internal Finance
  3.1.2 External Finance
  3.1.3 External Finance 2
  3.1.4 Sources of Business Finance
- 3.2 Financial Planning
  3.2.1 Revenue
  3.2.2 Costs
  3.2.3 Cash & Cash Flow
  3.2.4 Cash & Cash Flow 2
  3.2.5 Break-Even Analysis
  3.2.6 Profits
- 3.3 Financial Statements
  3.3.1 Balance Sheets
  3.3.2 Income Statements
  3.3.3 Liquidity
4 International Business
- 4.1 Globalisation
  4.1.1 Growing Economies
  4.1.2 Specialisation & Trade
- 4.2 International Business
  4.2.1 Internationalisation
  4.2.2 International Trade
  4.2.3 MNCS
  4.2.4 Conditions that Prompt Trade
  4.2.5 Assessment of a Country
- 4.3 International Economic Environment
  4.3.1 Globalisation
  4.3.2 Factors Contributing to Globalisation
  4.3.3 Protectionism
  4.3.4 The EU & the WTO
  4.3.5 Trading Blocs
- 4.4 Factors Affecting International Business
  4.4.1 Global Competitiveness
  4.4.2 Ethics of Global Business
  4.4.3 Controlling MNCs
  4.4.4 Cultural & Social Factors in Marketing
5 Principles of Management
- 5.1 Management & Leadership
  5.1.1 Managers
  5.1.2 Management Theories
  5.1.3 Managing Organisational Culture
  5.1.4 Management Style
- 5.2 Theories of Motivation
  5.2.1 Motivating & Engaging Employees
  5.2.2 Taylor's Theory
  5.2.3 Mayo's Theory
  5.2.4 Maslow's Theory
  5.2.5 Herzberg's Theory
- 5.3 Managing Change
  5.3.1 Change
  5.3.2 Key Factors in Change
  5.3.3 Scenario Planning
  5.3.4 Managing Change
  5.3.5 Managing Strategic Implementation
6 Business Decision Making
- 6.1 Business Principles & Practices
  6.1.1 Influences in External Environments
  6.1.2 Product Decisions
  6.1.3 Competitive Environment
  6.1.4 Corporate Strategy
  6.1.5 Quantitative Sales Forecasting
  6.1.6 Legislation
- 6.2 Quality Management
  6.2.1 Importance of Quality
  6.2.2 Measuring Quality
  6.2.3 Total Quality Management
  6.2.4 Evaluating TQM
- 6.3 Human Resources
  6.3.1 Contracts
  6.3.2 Recruitment
  6.3.3 Training a Workforce
- 6.4 Documents & Business Decisions
  6.4.1 Sales Forecasts
  6.4.2 Managing Strategic Implementation
  6.4.3 Problems with Strategy