3.2.7
Labov’s Martha’s Vineyard Study
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Labov’s Martha’s Vineyard Study
William Labov looked at three groups of people in Martha’s Vineyard (an island in Massachusetts, USA).

Research method
- These three groups are:
- The older Chilmark fishermen.
- The younger population.
- The tourists.
- Labov’s research looks at the /aw/ and the /ay/ phonemes in words like ‘house’ and ‘spice’.

Research findings
- The younger population used the vowels used by the Chilmark fishermen to appear distant to the tourists.
- The Chilmark fishermen exaggerated their vowel sounds.
- This is an example of covert prestige and convergence towards one social group in order to diverge from a different social group.

WARNING
- This study is notoriously badly written about, so make sure you learn the facts and understand what the study tells us. You might want to research further about the study on-line.
1Language Levels
1.1Assessment Objectives
1.2Lexis
1.2.1Introduction1.2.2Common, Proper, Abstract & Concrete Nouns1.2.3Collective Nouns1.2.4Adjectives1.2.5Main, Auxiliary & Copular Verbs1.2.6Dynamic & Stative Verbs1.2.7Transitive, Intransitive, Active & Passive Verbs1.2.8Mood of Verbs1.2.9Adverbs1.2.10Personal, Possessive & Reflexive Pronouns1.2.11Relative & Demonstrative Pronouns1.2.12Determiners1.2.13Conjunctions1.2.14Synonyms, Antonyms & Phonological Features1.2.15End of Topic Test - Lexis
1.3Grammar
1.4Semantics & Pragmatics
1.5Discourse Structure, Graphology & Orthography
2Language, The Individual & Society
2.1Children’s Language Development
2.2Children's Language Development - Theories
2.3Literacy Development: Reading
3Language Diversity & Change
3.1The Importance of Gendered Language
3.2Social Groups
3.3Occupational Groups
3.4Accents & Dialects
3.5Language Change
Jump to other topics
1Language Levels
1.1Assessment Objectives
1.2Lexis
1.2.1Introduction1.2.2Common, Proper, Abstract & Concrete Nouns1.2.3Collective Nouns1.2.4Adjectives1.2.5Main, Auxiliary & Copular Verbs1.2.6Dynamic & Stative Verbs1.2.7Transitive, Intransitive, Active & Passive Verbs1.2.8Mood of Verbs1.2.9Adverbs1.2.10Personal, Possessive & Reflexive Pronouns1.2.11Relative & Demonstrative Pronouns1.2.12Determiners1.2.13Conjunctions1.2.14Synonyms, Antonyms & Phonological Features1.2.15End of Topic Test - Lexis
1.3Grammar
1.4Semantics & Pragmatics
1.5Discourse Structure, Graphology & Orthography
2Language, The Individual & Society
2.1Children’s Language Development
2.2Children's Language Development - Theories
2.3Literacy Development: Reading
3Language Diversity & Change
3.1The Importance of Gendered Language
3.2Social Groups
3.3Occupational Groups
3.4Accents & Dialects
3.5Language Change
Practice questions on Labov’s Martha’s Vineyard Study
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- 1Labov's research groups:Fill in the list
- 2Labov's findings:Fill in the list
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