3.2.7

Labov’s Martha’s Vineyard Study

Test yourself

Labov’s Martha’s Vineyard Study

William Labov looked at three groups of people in Martha’s Vineyard (an island in Massachusetts, USA).

Illustrative background for Research methodIllustrative background for Research method ?? "content

Research method

  • These three groups are:
    • The older Chilmark fishermen.
    • The younger population.
    • The tourists.
  • Labov’s research looks at the /aw/ and the /ay/ phonemes in words like ‘house’ and ‘spice’.
Illustrative background for Research findingsIllustrative background for Research findings ?? "content

Research findings

  • The younger population used the vowels used by the Chilmark fishermen to appear distant to the tourists.
  • The Chilmark fishermen exaggerated their vowel sounds.
  • This is an example of covert prestige and convergence towards one social group in order to diverge from a different social group.
Illustrative background for WARNINGIllustrative background for WARNING ?? "content

WARNING

  • This study is notoriously badly written about, so make sure you learn the facts and understand what the study tells us. You might want to research further about the study on-line.

Jump to other topics

1Language Levels

2Language, The Individual & Society

3Language Diversity & Change

Unlock your full potential with Seneca Premium

  • Unlimited access to 10,000+ open-ended exam questions

  • Mini-mock exams based on your study history

  • Unlock 800+ premium courses & e-books

Get started with Seneca Premium