5.3.2

The Significance of Obama's Victory

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The Election of Barack Obama

Overall, Barack Obama won by 64% of votes to McCain’s 34% with much of his support coming from the Northern states that were on the East and West of America such as LA and New York.

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Southern States

  • A considerable proportion of people believed that America was still too racist to entertain the notion of a black President.
  • The Southern States, on the whole, did not vote for Barack Obama.
  • Even the Southern States that had previously voted Democrat did not vote for Barack Obama.
  • Racist jokes about Obama were rife. A joke comparing Obama's name to that of Osama Bin Laden was broadcast on public radio.
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Support from minorities

  • Some people suggested that Barack Obama only won because he was black.
  • When looking at the votes, it is clear to see that minorities did support him in their masses.
  • Barack Obama received 95% of the African American vote and the majority of the Latino vote.
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White voters

  • However, Obama also did well with white voters. In fact, he did better than some white Democratic Presidential Candidates who had gone before him.
  • Barack Obama also won 8% more of the Independent Vote.
  • North Carolina voted for Barack Obama. It was the first time they had elected a Democratic candidate in 32 years.
  • One possible explanation of this is the high turnout of African American voters.

The Significance of Obama's Victory

The election of Barack Obama as President of the United States of America was a hugely significant moment in both US history and black history.

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Support for a black President

  • Most black people supported Barack Obama.
    • To those who argued that he was not ‘American enough’ because of his ancestry, his supporters responded that his family was American because his wife Michelle Obama who was a descendant of African American slaves.
  • Once Obama was elected, many people, both black and white, were ecstatic and viewed this as a historic victory.
  • Many white Americans also voted for Obama. This showed a significant change in the racial attitudes of Americans.
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Racial criticism

  • Some argued that Barack Obama only won because he was black and this gave the Americans a chance to atone for their sins of enslaving black people.
  • Obama was still subject to racist jokes despite being President.
    • For example, there was much controversy over a picture in _The Post _ which depicted a monkey being gunned down over a political bill.
    • The Post denied it was a racially motivated cartoon but their backtracking did not deter the NAACP from calling a boycott against the newspaper.
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The 'birther controversy'

  • Obama also faced heavy criticism for not being ‘American’.
  • The controversy ended with Obama's birth certificate being used to verify that he was actually born in the USA (which is a condition of becoming a United States President).
  • The fact that people questioned whether he was 'really American' because of the colour of his skin showed that many Americans thought of black people as 'less American' than white people (no previous President was questioned about their ancestry in this way).
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'Rainbow cabinet'

  • Barack Obama was championed by the left for having a ‘rainbow cabinet’.
  • This term was applied because he had a diverse range of ethnicities and sexes within his cabinet.
  • This term was not new to Barack Obama, Bill Clinton too had a ‘rainbow cabinet’.

Jump to other topics

1‘Free at Last’ 1865-77

2The Triumph of ‘Jim Crow’ 1883-c1890

3The New Deal and Race Relations, 1933–41

4‘I have a dream’, 1954–68

5Obama's Campaign for the Presidency, 2004–09

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