4.4.3

Racial Attitudes in Television from 1850-2009

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Racial Attitudes in Television

During the 1950s the NAACP highlighted the fact that few black characters appeared on TV and the black characters were shown as stupid and lazy.

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CBS

  • The programme Amos ’n’ Andy showed black people as stupid and lazy. In 1952, CBS stopped the production of the show.
  • When TV tried to show black characters positively such as in East Side/West Side (1963) Southern States refused to show the programme.
  • During the 1970s CBS started to show programmes which had a ‘social conscience’. All in the Family was created to show the bigoted attitudes of Middle America (the average American) in a bid to prove that racism and sexism were wrong.
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Roots (1977)

  • Roots dramatically changed the way TV showed black people.
  • The main character Kunta Kinte was a brave Warrior who was kidnapped and sold into slavery.
  • Despite trying to run away, he remained in slavery his whole life and had a family.
  • The treatment that he is subject to by slave owners, the KKK, white Americans and the authorities is appalling.
  • The black characters are always seen as the ‘good guys’ in the programme.
  • The show was immensely popular. Nearly 50% of Americans watched the last episode on TV.
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The Wire (2002-2008)

  • This was one of the few mainly black cast TV programmes.
  • The programme reflected the hardships that black communities faced such as drug addiction, poor housing, white-dominated trade unions, poor schooling and corrupt city government.
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Reception of The Wire

  • Critics argued that the programme reinforced racial stereotypes of black people living in ghetto-like areas as being poor, welfare dependant and immoral.
  • The series was fairly popular and President Obama said it was his favourite TV programme.
  • The programme highlighted the need for social reform in America.

Jump to other topics

1‘Free at Last’ 1865-77

2The Triumph of ‘Jim Crow’ 1883-c1890

3The New Deal and Race Relations, 1933–41

4‘I have a dream’, 1954–68

5Obama's Campaign for the Presidency, 2004–09

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