Paper 2: Writing - Leaflet
English Language: AQA GCSE, topic 6.2.3
Leaflets
Leaflets are usually designed to advise an audience, inform an audience or persuade an audience of the writer's point of view.

Who is the audience for leaflets?
- Leaflets are handed out everywhere.
- A leaflet made by the government trying to make people aware of the dangers of smoking has a general audience.
- A leaflet made by your local cat appreciation society is probably more focused on the specific audience of people who like cats (a lot).

Contents of a leaflet
- An interesting title or headline.
- Subheadings or boxes that group information into clusters.
- There could be paragraphs or bullet points beneath each subheading or in each box.
- All writing usually has a logical structure and a coherent argument.
- In a leaflet, often each paragraph will make sense on its own.

Tips for writing leaflets
- Consider your use of images – do not draw on your paper but you can draw a box and state what the image would be.
- Do not separate your writing into columns or fold your page - you are being tested on the content of your writing.
Test yourself on Paper 2: Writing - Leaflet
Which leaflet would have the most general audience?
What are leaflets NOT generally designed to do?