Evaluation
Sociology: AQA A Level, topic 3.4.3
Evaluating Production, Consumption, Globalisation and Identity
Not all sociologists believe in the 'pick-and-mix' model of fluid, multiple identity that others see as the result of globalisation and glocalisation.
Jenkins
- Jenkins argues that identity remains rooted in social experience and membership of social groups, and rejects the view that identity is something that can be changed at will.
Bradley
- Bradley believes that there is more fluidity and choice of identity in contemporary society and that people are less likely to have a single overarching identity, such as social class, gender or ethnicity.
Glocalisation
- Globalisation and glocalisation are opening up access to a much wider range of consumer goods, symbols, ideas, cultures and lifestyles which are increasingly drawn upon to create new, glocal hybrid and multiple identities.