PR & Sales Promotions
Business: Edexcel GCSE, topic 2.2.8
Public Relations
Public relations (PR) is all about a business’ reputation. PR involves maintaining a good public image.
The aim of public relations
- PR involves managing the spread of information about the company.
- The aim of PR is to make sure this information is as positive as possible and reaches the largest possible audience.
Examples of PR
- An example of PR is the use of newspaper editorials, where people in a firm manage the business’ relationships with different newspapers, sending them articles to publish about the firm.
- Businesses do not pay the newspaper for this coverage like they would for advertising.
Sales Promotion
In sales promotions, businesses try to boost sales using a temporary promotion. There are lots of types of sales promotions:
Point of sale displays
Samples
Competitions
- Businesses are increasingly using competitions on social media.
- For example, “like and share this post for a chance to win a free meal for two at Nandos.”
Value for money offers (e.g buy one get one free)
Free gifts
Discount coupons
Test yourself on PR & Sales Promotions
PR involves maintaining a good public image. What does PR stand for?
Which of the following is an example of public relations?
What is a competition by Nando's on social media to win a free meal for two an example of?
What type of sales promotion is a "buy one get one free" deal?