Documents

Learn how newspapers and magazines produce ordered, easy-to-read pages. And use these principles to create professional-looking documents.

Hierarchy

Information must be ordered in terms of its hierarchy.
- Not everything is of equal importance, or can be presented in any sort of sequence.
Establishing a hierarchy gives the reader a quicker sense of the meaning you are communicating.
Headings punctuate the text, signalling the essential message of what is to follow.
- Help the reader traverse the page easily.

Typeface

Typefaces have individual character.
- Some typefaces are a good fit for a party invitation but, obviously, inappropriate for a funeral.
Don’t be tempted to introduce multiple typefaces into your document.
- Two will do, at most.
- One a serif and one a sans serif.
- Discover which pairing works well together.

Images

Don’t take screen shots from Google.
- They will be both low resolution and, probably, illegal.
Consider taking your own photographs.
- If you do, remember the old visual journalism adage: you can’t get too close.
- But, as you can see in the image, the deliberate zoomed out (of Stravinsky) can as impressive as the close up (of Dali).

Colour

There is definitely a danger in being seduced into using far too many colours, perhaps in an attempt to appear more interesting.
Restrain your colour palette and use it with care.
The more you try to make everything stand out (headings, images, colour, typefaces), the less anything will stand out.
Be selective and your message will be more apparent.

The grid

All professional graphic designers, photographers and typographers work from a grid.
Adopt its use and your work will immediately improve.
Start with hand-drawn thumbnail sketches, then transfer them to whatever desktop app you use.

1Dual Coding With Teachers

1.1The Limitations of Working Memory

1.1.1The Limitations of Working Memory

1.1.2To Try in Class

1.2Design Guide

1.2.1Design Guide

1.2.2To Try in Class

1.3Pen Craft

1.3.1Pen Craft

1.3.2To Try in Class

1.4Slides

1.4.1Slides

1.4.2To Try in Class

1.5Documents

1.5.1Documents

1.5.2To Try in Class

1.6Displays

1.6.1Displays

1.6.2To Try in Class

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