1.4.1

Slides

Test yourself

Slides

Ditch the over-crowded, jumbled, over-coloured, over-bulleted slides. Discover the rules used by the top communication professionals.

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The grid

  • Use your chosen grid for every slide in your deck.
    • PowerPoint and Apple's Keynote have guide lines with which you can build a grid.
  • Align all the elements on the slide. But you can vary the pattern, of course.
    • Alignment is very important in bringing order and harmony to how the information is presented.
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Fonts

  • No less than 40 point size. Smaller than that becomes too hard to read.
  • Don’t use more than two fonts. It looks amateurish.
  • Don’t use serif fonts. The edges are too fuzzy on screen.
  • Don’t use Comic Sans. It’s just too corny.
  • Don’t centre your text. Too hard to read, use only for titles.
  • Don’t use colour text on top of colour background.
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Rule of thirds

  • Professional photographers and graphic designers have long known about, and constantly use, the rule of thirds.
  • This is where the screen, canvas or page is divided into three along the height and width, resulting in nine sections.
  • Place the point of interest of your image where these dividing lines meet.
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Bullet points

  • When used purely for lists, bullets are fine.
  • But, in many cases, bullets are used in public as short-hand reminders for the presenter.
    • They are empty of meaning and, as a result, boring for the viewer.
  • Instead, write pithy, arresting sentences are much more interesting!
    • Just like the stand–first sentences seen below titles in newspapers.

How to Create Good Slides

Here are three steps to follow when creating slides.

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  1. Clarify your purpose

  • As best you can, get to know who your audience is and what bothers them.
  • Pinpoint their problem and fashion your presentation around that.
  • Figure out what you would like them to think, feel and do after your presentation.
  • Acknowledge and integrate emotional and intellectual aspects.
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  1. Collect your content

  • Use either sticky notes to gather and arrange your thoughts.
  • Or, you can use the built-in light table of your presentation app.
    • But that has its dangers. You will probably be sucked into writing too many words on each slide and bothering about what it looks like.
  • Oliver Caviglioli prefers a fat felt tip with small sticky notes.
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  1. Organize a story sequence

  • The first thing is to cull whatever irrelevant or duplicated points you have collected.
  • Then, you will need to chunk the ideas into meaningful groups or themes.
  • And then, you should fashion your narrative, which comes as a sequence.
    • If that breaks the tidiness of your categories, then so be it. Story first.

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