5.2.13

Analysing Personal Information

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Analysing Personal Information

Companies increasingly value personal data for its ability to reveal insights about behaviour. The practice raises ethical concerns regarding privacy and transparency.

Data mining

Data mining

  • In recent years, companies have recognised the immense value of personal data.
  • Companies use large datasets such as big data to analyse and make inferences about individual behaviours, preferences, and trends.
  • Using large datasets to make inferences about individuals is known as data mining.
    • Data mining is employed for various purposes, including targeted advertising or personalised political campaigns.
Ethical concerns

Ethical concerns

  • Analysing personal information can enhance user experiences and business strategies.
  • Analysing personal information also raises significant ethical concerns.
    • Especially when data is used in ways that may disadvantage individuals.
    • For example, when data is used to influence insurance decisions based on health risk predictions.
Privacy & transparency

Privacy & transparency

  • The collection and analysis of personal data have sparked debates about privacy.
    • The debates highlighted the need for transparency from companies.
  • Businesses are legally required to disclose what data they collect.
    • Nonetheless, users often remain unaware of the extent and purpose of a business's data gathering.
GDPR

GDPR

  • Growing pressure on companies to be more transparent has led to regulatory measures.
  • The General Data Protection Regulation (GDPR) was enforced in 2018.
    • GDPR aims to protect user rights and ensure clearer communication about data usage.
Jump to other topics
1

Components of a Computer

2

Software & Software Development

3

Exchanging Data

4

Data Types, Data Structures & Algorithms

5

Legal, Moral, Cultural & Ethical Issues

6

Elements of Computational Thinking

6.1

Thinking Abstractly

6.2

Thinking Ahead

6.3

Thinking Procedurally

6.4

Thinking Logically

6.5

Thinking Concurrently

7

Problem Solving & Programming

8

Algorithms

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