Enterprise
Design & Technology: AQA GCSE, topic 1.1.2
Enterprise
Enterprise involves converting an innovative idea into a commercial product. The internet and social media have allowed many more people to promote ideas and find ways to finance them.
Crowdfunding
- Crowdfunding is typically an online platform where designers pitch an idea and ask for investment.
- Lots of people make small contributions, choosing to invest in interesting ideas.
- Designers can raise large amounts of money to finance their project.
Virtual marketing and retail
- Virtual marketing and retail include advertising a product or service using popular websites and social media.
- A wide range of people can be reached.
- Celebrities or influencers promote products or brands through social media posts, blogs and vlogs.
- Adverts can be posted on popular sites.
- Websites can complete search engines optimisation to ensure they are more visible on keyword searches.
Co-operatives
- Groups of people with a common interest or goal form a co-operative.
- Members can be part of the workforce and the customers.
- Each member of the group has an equal share and say in the business.
Fairtrade
- The workers and farmers who produce materials in developing countries are given more equality. This includes:
- A fair price for their produce.
- Respectable working conditions.
- Better protection of their working and living environments.