Source: https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-2-1-design-guide

[Revision notes](https://senecalearning.com/en-gb/revision-notes.md) › [Teacher CPD](https://senecalearning.com/en-gb/revision-notes/teacher-cpd.md) › [CPD: Dual Coding by Oliver Caviglioli](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli.md) › Design Guide

# Design Guide

CPD: Dual Coding (by Oliver Caviglioli), topic 1.2.1

## Four Principles for Dual Coding

Focus the development of your dual coded
creations on these four design principles,
applicable to all visual formats.

### Chunk

![Chunk](https://image-v2.cdn.app.senecalearning.com/2018-11/bb4c87a6-5ad7-4971-ad84-9fbc9dc6cf89/magazine-.jpg)

- When planning your page, we have our ideas organised
into chunks and plans. 
 - However, such plans are rarely transported into the final page layout. This leaves
the reader with an exercise in re-engineering our original thoughts.
- Why not help the reader by making these chunks visually explicit?
- Like a magazine page, the thumbnail shows a box, paragraph
titles, along with different column numbers. 
- This makes the page
both more attractive and easier to navigate.

### Align

![Align](https://image-v2.cdn.app.senecalearning.com/courseImages/physics/AQA%20New%20Modules/1.6.1/straight%20line%20a%20to%20b.jpg)

- Our eyes and minds constantly search for patterns. Magazine
and newspaper pages are all constructed around an invisible grid.
- However, many teachers try to be artistic by introducing what appears to be a random
placement of elements on a page, which is a major handicap in the
effectiveness of its communication.
- Alignment can immediately transform the quality of your page
and slide designs.

### Restrain

![Restrain](https://image-v2.cdn.app.senecalearning.com/2019-08/ceec0a51-33fc-4c62-b098-9e589f0a2be2/nail-computer-woman-.jpg)

- Many teachers have a tendency for a profusion of fancy fonts and colours.
- It may seem counter-intuitive, but executing restraint will greatly
enhance your creations.
- Use only one or two typefaces.
 - When two are chosen, ensure one is sans serif and one serif. 
 - Make their use consistent. 
- Instead of having a large block of colour
with text on top, leave it black and white with a small graphic
element to denote any colour key you are using.

### Cut

![Cut](https://image-v2.cdn.app.senecalearning.com/2018-07/6c05811f-40b1-4b00-b9a3-804ff2ba1f67/Wrong-Incorrect-Not-No.jpg)

- Try to **not** make the most
common graphic mistakes that teachers make in constructing
documents or slides.
- These are: 
 - Minimal margins all round, way too-long columns, insufficient
spacing between lines of text, an unpleasant and overly
decorative typeface, a lack of titles for paragraphs, a hidden
hierarchy.

## Test yourself on Design Guide

- Which of these should you NOT do when preparing slides and documents?
- Which of these is NOT a common graphic mistake on a document or slide?

[Practise this topic for free](https://app.senecalearning.com/classroom/course/9375f141-2704-49d8-a754-e142c7aad967/section/08bb6f43-febe-4056-aef1-b3ca6a9f5341/session)

- Previous topic: [1.1.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-1-2-to-try-in-class.md)
- Next topic: [1.2.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-2-2-to-try-in-class.md)

## CPD: Dual Coding (by Oliver Caviglioli) contents

### 1 Dual Coding With Teachers
- 1.1 The Limitations of Working Memory
  - [1.1.1 The Limitations of Working Memory](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-1-1-the-limitations-of-working-memory.md)
  - [1.1.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-1-2-to-try-in-class.md)
- 1.2 Design Guide
  - [1.2.1 Design Guide](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-2-1-design-guide.md)
  - [1.2.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-2-2-to-try-in-class.md)
- 1.3 Pen Craft
  - [1.3.1 Pen Craft](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-3-1-pen-craft.md)
  - [1.3.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-3-2-to-try-in-class.md)
- 1.4 Slides
  - [1.4.1 Slides](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-4-1-slides.md)
  - [1.4.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-4-2-to-try-in-class.md)
- 1.5 Documents
  - [1.5.1 Documents](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-5-1-documents.md)
  - [1.5.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-5-2-to-try-in-class.md)
- 1.6 Displays
  - [1.6.1 Displays](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-6-1-displays.md)
  - [1.6.2 To Try in Class](https://senecalearning.com/en-gb/revision-notes/teacher-cpd/cpd-dual-coding-by-oliver-caviglioli/1-6-2-to-try-in-class.md)
