Source: https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-8-managing-internationalisation [Revision notes](https://senecalearning.com/en-gb/revision-notes.md) › [IB Diploma](https://senecalearning.com/en-gb/revision-notes/ib-diploma.md) › [Business](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business.md) › [Business Management: IB Diploma](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma.md) › Managing Internationalisation # Managing Internationalisation Business Management: IB Diploma, topic 1.6.8 ## Managing International Business The management and leadership of an international business are quite different from the management and leadership of a domestic, or local, business. ### Cultural differences ![Cultural differences](https://image-v2.cdn.app.senecalearning.com/2018-04/497c8bd5-4185-4f4a-ae7c-3d17a0d104b2/shutterstock_219567460.jpg) - Cultural differences often influence the management of international businesses as trading may involve dealing with different cultures. ### Legal differences ![Legal differences](https://image-v2.cdn.app.senecalearning.com/2018-09/51c0fa3b-5582-4aea-92c9-1e9d59944c9c/justitia-judge-scales-law-.jpg) - Legal differences often influence the management of international businesses as trading may involve dealing with the laws of different countries. ### Markets and customer demands ![Markets and customer demands](https://image-v2.cdn.app.senecalearning.com/2019-01/d4f4ad79-c563-45bc-995e-614387d97e01/market-share.jpg) - Markets and customer demands often influence the management of international businesses as trading may involve dealing with customers and markets which demand different products and services, or adapted products and services. ## Bartlett and Ghoshal’s Model Bartlett and Ghoshal’s model proposes four strategies to support international businesses. ### Bartlett and Ghoshal's measures ![Bartlett and Ghoshal's measures](https://image-v2.cdn.app.senecalearning.com/2018-09/ec45b3a7-76a7-4149-8400-c8e18cc3ca24/mindmap-plan-planning-.png) - Bartlett and Ghoshal use pressure for local responsiveness (the requirement to adapt a product according to location) and pressure for reducing costs to decide the most appropriate strategy for a business to pursue. ### Model ![Model](https://image-v2.cdn.app.senecalearning.com/2019-09/0d519cc1-1e9f-4032-822e-1f5259761251/9.3.3.2%20Bartlett%20and%20Ghosal.png) ### Global strategy ![Global strategy](https://image-v2.cdn.app.senecalearning.com/2018-04/bc8e668b-cabd-42d7-9fb7-e9986084fae3/shutterstock_301746953.jpg) - Global organisations, or global strategy, is for businesses who have high pressure to reduce costs but low pressure for local responsiveness. ### International strategy ![International strategy](https://image-v2.cdn.app.senecalearning.com/2018-06/47c78a31-a7be-42a4-b923-a6c80c6b88b6/cost-1.jpg) - International organisations, or international strategy, is for businesses who have low pressure to reduce costs and low pressure for local responsiveness. ### Transnational strategy ![Transnational strategy](https://image-v2.cdn.app.senecalearning.com/2019-01/4445b7ad-b137-442a-8c58-72f598d1b21f/exclamation-sign.png) - Transnational organisations, or transnational strategy, is for businesses who have high pressure to reduce costs and high pressure for local responsiveness. ### Multidomestic strategy ![Multidomestic strategy](https://image-v2.cdn.app.senecalearning.com/2018-11/9c90713d-aa6c-463f-8988-2561a25786b0/directions-.png) - Multidomestic organisations, or multidomestic strategy, are for businesses who have low pressure to reduce costs but high pressure for local responsiveness. ## Test yourself on Managing Internationalisation - In India, nodding your head up and down means **"no"** and shaking your head left to right means **"yes"**. What type of difference is this? - According to Bartlett and Ghoshal's model, which strategy is most applicable for businesses who have a **high** pressure to reduce costs and **low** pressure for local responsiveness? - According to Bartlett and Ghoshal's model, which strategy is most applicable for businesses who have a **low pressure to reduce costs and low** pressure for local responsiveness? [Practise this topic for free](https://app.senecalearning.com/classroom/course/96f95cf2-8acd-4f01-87ce-ad02d9a86dab/section/e7093d26-889f-43ea-a705-20458ac7e148/session) - Previous topic: [1.6.7 End of Topic Test - Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-7-end-of-topic-test-internationalisation.md) - Next topic: [1.6.9 Impact of Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-9-impact-of-internationalisation.md) ## Business Management: IB Diploma contents ### 1 Business Organisation & Environment - 1.1 Introduction to Business Management - [1.1.1 Why Businesses Exist & Sectors](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-1-1-why-businesses-exist-and-sectors.md) - 1.2 Types of Organisation - [1.2.1 Sole Traders](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-1-sole-traders.md) - [1.2.2 Limited Liability](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-2-limited-liability.md) - [1.2.3 Non-Profit](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-3-non-profit.md) - [1.2.4 Franchising](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-4-franchising.md) - [1.2.5 End of Topic Test - Franchising](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-5-end-of-topic-test-franchising.md) - 1.3 Organisational Objectives - [1.3.1 External Environments](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-1-external-environments.md) - [1.3.2 Business Mission & Corporate Objective](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-2-business-mission-and-corporate-objective.md) - [1.3.3 Mission, Corporate Objectives & Strategy](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-3-mission-corporate-objectives-and-strategy.md) - [1.3.4 SWOT Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-4-swot-analysis.md) - [1.3.5 End of Topic Test - SWOT Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-5-end-of-topic-test-swot-analysis.md) - 1.4 Stakeholders - [1.4.1 Stakeholders](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-4-1-stakeholders.md) - 1.5 External Environment - [1.5.1 Social & Technological Environment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-1-social-and-technological-environment.md) - [1.5.2 Lifestyle & Technological Environment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-2-lifestyle-and-technological-environment.md) - [1.5.3 Corporate Social Responsibility](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-3-corporate-social-responsibility.md) - [1.5.4 Economic Environment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-4-economic-environment.md) - [1.5.5 Political & Legal Change](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-5-political-and-legal-change.md) - 1.6 Growth & Evolution - [1.6.1 Growth & Retrenchment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-1-growth-and-retrenchment.md) - [1.6.2 Challenges of Growth](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-2-challenges-of-growth.md) - [1.6.3 Growth Models](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-3-growth-models.md) - [1.6.4 End of Topic Test - Diseconomies of Scale](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-4-end-of-topic-test-diseconomies-of-scale.md) - [1.6.5 Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-5-internationalisation.md) - [1.6.6 Sourcing Resources & Entering Markets](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-6-sourcing-resources-and-entering-markets.md) - [1.6.7 End of Topic Test - Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-7-end-of-topic-test-internationalisation.md) - [1.6.8 Managing Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-8-managing-internationalisation.md) - [1.6.9 Impact of Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-9-impact-of-internationalisation.md) - 1.7 HL Only: Organisational Planning Tools - [1.7.1 Organisational Planning Tools](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-7-1-organisational-planning-tools.md) ### 2 Human Resource Management - 2.1 Functions & Evolution of Human Resource Management - [2.1.1 Setting Human Resource Objectives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-1-setting-human-resource-objectives.md) - [2.1.2 Human Resource Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-2-human-resource-management.md) - [2.1.3 Labour Turnover & Retention](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-3-labour-turnover-and-retention.md) - [2.1.4 Labour Productivity](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-4-labour-productivity.md) - 2.2 Organisational Structure - [2.2.1 Organisational Structures](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-2-1-organisational-structures.md) - 2.3 Leadership & Management - [2.3.1 Managers](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-3-1-managers.md) - [2.3.2 Management Theories](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-3-2-management-theories.md) - [2.3.3 End of Topic Test - Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-3-3-end-of-topic-test-management.md) - 2.4 Motivation - [2.4.1 Motivating & Engaging Employees](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-1-motivating-and-engaging-employees.md) - [2.4.2 Taylor's Theory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-2-taylors-theory.md) - [2.4.3 Maslow's Theory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-3-maslows-theory.md) - [2.4.4 Herzberg's Theory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-4-herzbergs-theory.md) - [2.4.5 Different Incentives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-5-different-incentives.md) - [2.4.6 Evaluating Incentives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-6-evaluating-incentives.md) - 2.5 Organisational (Corporate) Culture - [2.5.1 Managing Organisational Culture](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-5-1-managing-organisational-culture.md) - [2.5.2 Organisational Structures](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-5-2-organisational-structures.md) - 2.6 HL Only: Industrial/Employee Relations - [2.6.1 Improving Employer-Employee Relations](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-6-1-improving-employer-employee-relations.md) - [2.6.2 Case Study - The Winter of Discontent](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-6-2-case-study-the-winter-of-discontent.md) ### 3 Finance & Accounts - 3.1 Sources of Finance - [3.1.1 Internal Sources of Finance](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-1-internal-sources-of-finance.md) - [3.1.2 External Sources of Finance](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-2-external-sources-of-finance.md) - [3.1.3 Factors for Financing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-3-factors-for-financing.md) - [3.1.4 End of Topic Test - Debt](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-4-end-of-topic-test-debt.md) - 3.2 Costs & Revenues - [3.2.1 Costs & Revenues](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-2-1-costs-and-revenues.md) - 3.3 Break-Even Analysis - [3.3.1 Profit](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-3-1-profit.md) - [3.3.2 Break-Even Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-3-2-break-even-analysis.md) - 3.4 Profitability & Liquidity Ratio Analysis - [3.4.1 Profitability Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-4-1-profitability-analysis.md) - 3.5 Cash Flow - [3.5.1 Cash Flow](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-5-1-cash-flow.md) - [3.5.2 Solutions to Cash Flow Problems](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-5-2-solutions-to-cash-flow-problems.md) - [3.5.3 Improving Cash Flow & Profits](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-5-3-improving-cash-flow-and-profits.md) - 3.6 HL Only: Investment Appraisal - [3.6.1 Investment Appraisal](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-6-1-investment-appraisal.md) - 3.7 HL Only: Budgets - [3.7.1 Cash-Flow & Budgets](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-7-1-cash-flow-and-budgets.md) ### 4 Marketing - 4.1 The Role of Marketing - [4.1.1 Setting Marketing Objectives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-1-1-setting-marketing-objectives.md) - [4.1.2 Market Calculations](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-1-2-market-calculations.md) - 4.2 Marketing Planning - [4.2.1 Marketing Mix](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-2-1-marketing-mix.md) - [4.2.2 Segmentation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-2-2-segmentation.md) - [4.2.3 Niche & Mass Markets](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-2-3-niche-and-mass-markets.md) - 4.3 Market Research - [4.3.1 Market Research](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-3-1-market-research.md) - [4.3.2 Market Mapping](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-3-2-market-mapping.md) - [4.3.3 Methods of Market Research](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-3-3-methods-of-market-research.md) - 4.4 The 4 Ps - [4.4.1 Product Decisions](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-1-product-decisions.md) - [4.4.2 Pricing Decisions & Price Skimming](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-2-pricing-decisions-and-price-skimming.md) - [4.4.3 Pricing Decisions & Price Penetration](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-3-pricing-decisions-and-price-penetration.md) - [4.4.4 End of Topic Test - Pricing & Competition](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-4-end-of-topic-test-pricing-and-competition.md) - [4.4.5 Promotional Decisions](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-5-promotional-decisions.md) - [4.4.6 Promotional Decisions 2](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-6-promotional-decisions-2.md) - [4.4.7 Promotional Decisions 3](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-7-promotional-decisions-3.md) - [4.4.8 Digital Marketing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-8-digital-marketing.md) - [4.4.9 Evaluating Digital Marketing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-9-evaluating-digital-marketing.md) - [4.4.10 Case Study - The Marketing Mix & Promotion](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-10-case-study-the-marketing-mix-and-promotion.md) - [4.4.11 Place & Distribution](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-11-place-and-distribution.md) - 4.5 HL Only: The Extended Marketing Mix - [4.5.1 The Extended Marketing Mix](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-5-1-the-extended-marketing-mix.md) - 4.6 HL Only: International Marketing - [4.6.1 International Marketing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-6-1-international-marketing.md) - 4.7 E-Commerce - [4.7.1 E-Commerce](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-7-1-e-commerce.md) ### 5 Operations Management - 5.1 The Role of Operations Management - [5.1.1 Setting Operational Objectives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-1-1-setting-operational-objectives.md) - 5.2 Production Methods - [5.2.1 Production Processes Overview](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-1-production-processes-overview.md) - [5.2.2 Production Processes](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-2-production-processes.md) - [5.2.3 Production Efficiency](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-3-production-efficiency.md) - [5.2.4 Technology & Production](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-4-technology-and-production.md) - 5.3 HL Only: Lean Prodution & Quality Management - [5.3.1 Importance of Quality](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-1-importance-of-quality.md) - [5.3.2 Measuring & Identifying Quality](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-2-measuring-and-identifying-quality.md) - [5.3.3 Total Quality Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-3-total-quality-management.md) - [5.3.4 Evaluating Total Quality Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-4-evaluating-total-quality-management.md) - [5.3.5 Case Study - Toyota Production System](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-5-case-study-toyota-production-system.md) - 5.4 HL Only: Production Planning - [5.4.1 Capacity](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-1-capacity.md) - [5.4.2 Productivity & Efficiency](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-2-productivity-and-efficiency.md) - [5.4.3 Technology & Efficiency](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-3-technology-and-efficiency.md) - [5.4.4 Improving the Supply Chain](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-4-improving-the-supply-chain.md) - [5.4.5 Inventory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-5-inventory.md) - [5.4.6 Outsourcing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-6-outsourcing.md) - 5.5 HL Only: Research & Development - [5.5.1 Organisational Planning Tools](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-5-1-organisational-planning-tools.md)