Source: https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-2-business-mission-and-corporate-objective [Revision notes](https://senecalearning.com/en-gb/revision-notes.md) › [IB Diploma](https://senecalearning.com/en-gb/revision-notes/ib-diploma.md) › [Business](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business.md) › [Business Management: IB Diploma](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma.md) › Business Mission & Corporate Objective # Business Mission & Corporate Objective Business Management: IB Diploma, topic 1.3.2 ## Business Mission A business mission statement aims to set out the organisation’s purpose. There are many influences on a business’ mission statement: ### Culture ![Culture](https://image-v2.cdn.app.senecalearning.com/2019-01/cd3f7ed0-3f98-4dc3-b02e-f8a2e7f90582/vision.jpg) - The culture of the business will influence its overall mission. ### Ethos and values ![Ethos and values](https://image-v2.cdn.app.senecalearning.com/2019-01/e15783e3-b857-4ad7-8fba-335aa6f29e77/values.jpg) - The ethos and values of the founders will influence the overall mission. ### Shareholders ![Shareholders](https://image-v2.cdn.app.senecalearning.com/2019-01/935b8432-5e51-4278-b1f0-8e7c3a5e7e17/shareholder.jpg) - The views of shareholders will influence the overall mission. ### Stakeholders ![Stakeholders](https://image-v2.cdn.app.senecalearning.com/2018-03/afd23c69-9e39-443f-a4eb-7d15e8da41ba/shutterstock_1014723088.jpg) - The values of stakeholders including the community and employees may influence a business’ overall mission. ## Corporate Objective Corporate objectives are overall business objectives designed to steer a business towards achieving its overall mission. There are many influences on a business’ corporate objectives: ### Short-termism ![Short-termism](https://image-v2.cdn.app.senecalearning.com/courseImages/physics/5.2.3%20Radioactive%20decay/time-430625_640.jpg) - Pressures for short-termism, of focussing on short-term gains at the expense of long-term gains, can influence corporate objectives as managers may seek short-term profit at the expense of long-term investment in research and development. ### Business ownership ![Business ownership](https://image-v2.cdn.app.senecalearning.com/2018-09/bb23fe27-9074-4f19-9c25-ef203e9f8132/tie-suit-job-work-.jpg) - Business ownership may influence corporate objectives as owners in the private sector are likely to place emphasis on profit maximisation as where public sector organisations are likely to place emphasis on providing for a societal need. ### Internal business environment ![Internal business environment](https://image-v2.cdn.app.senecalearning.com/2018-08/09543ee4-a509-4f8f-9bdc-78289d9c2a4b/Work-office-discussion-.jpg) - The internal business environment may influence corporate objectives as managers respond to changes in the internal environment. ### External business environment ![External business environment](https://image-v2.cdn.app.senecalearning.com/2018-09/8edf554a-4343-4695-8765-1b51a8791845/time-for-a-change-.jpg) - The external business environment may influence corporate objectives as managers respond to changes in the external environment. ## Test yourself on Business Mission & Corporate Objective - Investors who hold stock in a business are primarily concerned with profits. They apply pressure on the business' CEO to create a mission which suits this. Which of the following best fits this situation? - If you focus on short-term profits, what are you most likely to sacrifice? [Practise this topic for free](https://app.senecalearning.com/classroom/course/96f95cf2-8acd-4f01-87ce-ad02d9a86dab/section/cba05bf9-4160-49ab-9bc9-6b9eb53425f8/session) - Previous topic: [1.3.1 External Environments](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-1-external-environments.md) - Next topic: [1.3.3 Mission, Corporate Objectives & Strategy](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-3-mission-corporate-objectives-and-strategy.md) ## Business Management: IB Diploma contents ### 1 Business Organisation & Environment - 1.1 Introduction to Business Management - [1.1.1 Why Businesses Exist & Sectors](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-1-1-why-businesses-exist-and-sectors.md) - 1.2 Types of Organisation - [1.2.1 Sole Traders](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-1-sole-traders.md) - [1.2.2 Limited Liability](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-2-limited-liability.md) - [1.2.3 Non-Profit](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-3-non-profit.md) - [1.2.4 Franchising](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-4-franchising.md) - [1.2.5 End of Topic Test - Franchising](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-2-5-end-of-topic-test-franchising.md) - 1.3 Organisational Objectives - [1.3.1 External Environments](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-1-external-environments.md) - [1.3.2 Business Mission & Corporate Objective](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-2-business-mission-and-corporate-objective.md) - [1.3.3 Mission, Corporate Objectives & Strategy](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-3-mission-corporate-objectives-and-strategy.md) - [1.3.4 SWOT Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-4-swot-analysis.md) - [1.3.5 End of Topic Test - SWOT Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-3-5-end-of-topic-test-swot-analysis.md) - 1.4 Stakeholders - [1.4.1 Stakeholders](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-4-1-stakeholders.md) - 1.5 External Environment - [1.5.1 Social & Technological Environment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-1-social-and-technological-environment.md) - [1.5.2 Lifestyle & Technological Environment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-2-lifestyle-and-technological-environment.md) - [1.5.3 Corporate Social Responsibility](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-3-corporate-social-responsibility.md) - [1.5.4 Economic Environment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-4-economic-environment.md) - [1.5.5 Political & Legal Change](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-5-5-political-and-legal-change.md) - 1.6 Growth & Evolution - [1.6.1 Growth & Retrenchment](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-1-growth-and-retrenchment.md) - [1.6.2 Challenges of Growth](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-2-challenges-of-growth.md) - [1.6.3 Growth Models](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-3-growth-models.md) - [1.6.4 End of Topic Test - Diseconomies of Scale](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-4-end-of-topic-test-diseconomies-of-scale.md) - [1.6.5 Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-5-internationalisation.md) - [1.6.6 Sourcing Resources & Entering Markets](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-6-sourcing-resources-and-entering-markets.md) - [1.6.7 End of Topic Test - Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-7-end-of-topic-test-internationalisation.md) - [1.6.8 Managing Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-8-managing-internationalisation.md) - [1.6.9 Impact of Internationalisation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-6-9-impact-of-internationalisation.md) - 1.7 HL Only: Organisational Planning Tools - [1.7.1 Organisational Planning Tools](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/1-7-1-organisational-planning-tools.md) ### 2 Human Resource Management - 2.1 Functions & Evolution of Human Resource Management - [2.1.1 Setting Human Resource Objectives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-1-setting-human-resource-objectives.md) - [2.1.2 Human Resource Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-2-human-resource-management.md) - [2.1.3 Labour Turnover & Retention](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-3-labour-turnover-and-retention.md) - [2.1.4 Labour Productivity](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-1-4-labour-productivity.md) - 2.2 Organisational Structure - [2.2.1 Organisational Structures](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-2-1-organisational-structures.md) - 2.3 Leadership & Management - [2.3.1 Managers](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-3-1-managers.md) - [2.3.2 Management Theories](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-3-2-management-theories.md) - [2.3.3 End of Topic Test - Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-3-3-end-of-topic-test-management.md) - 2.4 Motivation - [2.4.1 Motivating & Engaging Employees](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-1-motivating-and-engaging-employees.md) - [2.4.2 Taylor's Theory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-2-taylors-theory.md) - [2.4.3 Maslow's Theory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-3-maslows-theory.md) - [2.4.4 Herzberg's Theory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-4-herzbergs-theory.md) - [2.4.5 Different Incentives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-5-different-incentives.md) - [2.4.6 Evaluating Incentives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-4-6-evaluating-incentives.md) - 2.5 Organisational (Corporate) Culture - [2.5.1 Managing Organisational Culture](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-5-1-managing-organisational-culture.md) - [2.5.2 Organisational Structures](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-5-2-organisational-structures.md) - 2.6 HL Only: Industrial/Employee Relations - [2.6.1 Improving Employer-Employee Relations](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-6-1-improving-employer-employee-relations.md) - [2.6.2 Case Study - The Winter of Discontent](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/2-6-2-case-study-the-winter-of-discontent.md) ### 3 Finance & Accounts - 3.1 Sources of Finance - [3.1.1 Internal Sources of Finance](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-1-internal-sources-of-finance.md) - [3.1.2 External Sources of Finance](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-2-external-sources-of-finance.md) - [3.1.3 Factors for Financing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-3-factors-for-financing.md) - [3.1.4 End of Topic Test - Debt](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-1-4-end-of-topic-test-debt.md) - 3.2 Costs & Revenues - [3.2.1 Costs & Revenues](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-2-1-costs-and-revenues.md) - 3.3 Break-Even Analysis - [3.3.1 Profit](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-3-1-profit.md) - [3.3.2 Break-Even Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-3-2-break-even-analysis.md) - 3.4 Profitability & Liquidity Ratio Analysis - [3.4.1 Profitability Analysis](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-4-1-profitability-analysis.md) - 3.5 Cash Flow - [3.5.1 Cash Flow](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-5-1-cash-flow.md) - [3.5.2 Solutions to Cash Flow Problems](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-5-2-solutions-to-cash-flow-problems.md) - [3.5.3 Improving Cash Flow & Profits](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-5-3-improving-cash-flow-and-profits.md) - 3.6 HL Only: Investment Appraisal - [3.6.1 Investment Appraisal](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-6-1-investment-appraisal.md) - 3.7 HL Only: Budgets - [3.7.1 Cash-Flow & Budgets](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/3-7-1-cash-flow-and-budgets.md) ### 4 Marketing - 4.1 The Role of Marketing - [4.1.1 Setting Marketing Objectives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-1-1-setting-marketing-objectives.md) - [4.1.2 Market Calculations](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-1-2-market-calculations.md) - 4.2 Marketing Planning - [4.2.1 Marketing Mix](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-2-1-marketing-mix.md) - [4.2.2 Segmentation](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-2-2-segmentation.md) - [4.2.3 Niche & Mass Markets](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-2-3-niche-and-mass-markets.md) - 4.3 Market Research - [4.3.1 Market Research](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-3-1-market-research.md) - [4.3.2 Market Mapping](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-3-2-market-mapping.md) - [4.3.3 Methods of Market Research](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-3-3-methods-of-market-research.md) - 4.4 The 4 Ps - [4.4.1 Product Decisions](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-1-product-decisions.md) - [4.4.2 Pricing Decisions & Price Skimming](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-2-pricing-decisions-and-price-skimming.md) - [4.4.3 Pricing Decisions & Price Penetration](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-3-pricing-decisions-and-price-penetration.md) - [4.4.4 End of Topic Test - Pricing & Competition](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-4-end-of-topic-test-pricing-and-competition.md) - [4.4.5 Promotional Decisions](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-5-promotional-decisions.md) - [4.4.6 Promotional Decisions 2](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-6-promotional-decisions-2.md) - [4.4.7 Promotional Decisions 3](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-7-promotional-decisions-3.md) - [4.4.8 Digital Marketing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-8-digital-marketing.md) - [4.4.9 Evaluating Digital Marketing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-9-evaluating-digital-marketing.md) - [4.4.10 Case Study - The Marketing Mix & Promotion](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-10-case-study-the-marketing-mix-and-promotion.md) - [4.4.11 Place & Distribution](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-4-11-place-and-distribution.md) - 4.5 HL Only: The Extended Marketing Mix - [4.5.1 The Extended Marketing Mix](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-5-1-the-extended-marketing-mix.md) - 4.6 HL Only: International Marketing - [4.6.1 International Marketing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-6-1-international-marketing.md) - 4.7 E-Commerce - [4.7.1 E-Commerce](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/4-7-1-e-commerce.md) ### 5 Operations Management - 5.1 The Role of Operations Management - [5.1.1 Setting Operational Objectives](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-1-1-setting-operational-objectives.md) - 5.2 Production Methods - [5.2.1 Production Processes Overview](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-1-production-processes-overview.md) - [5.2.2 Production Processes](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-2-production-processes.md) - [5.2.3 Production Efficiency](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-3-production-efficiency.md) - [5.2.4 Technology & Production](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-2-4-technology-and-production.md) - 5.3 HL Only: Lean Prodution & Quality Management - [5.3.1 Importance of Quality](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-1-importance-of-quality.md) - [5.3.2 Measuring & Identifying Quality](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-2-measuring-and-identifying-quality.md) - [5.3.3 Total Quality Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-3-total-quality-management.md) - [5.3.4 Evaluating Total Quality Management](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-4-evaluating-total-quality-management.md) - [5.3.5 Case Study - Toyota Production System](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-3-5-case-study-toyota-production-system.md) - 5.4 HL Only: Production Planning - [5.4.1 Capacity](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-1-capacity.md) - [5.4.2 Productivity & Efficiency](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-2-productivity-and-efficiency.md) - [5.4.3 Technology & Efficiency](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-3-technology-and-efficiency.md) - [5.4.4 Improving the Supply Chain](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-4-improving-the-supply-chain.md) - [5.4.5 Inventory](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-5-inventory.md) - [5.4.6 Outsourcing](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-4-6-outsourcing.md) - 5.5 HL Only: Research & Development - [5.5.1 Organisational Planning Tools](https://senecalearning.com/en-gb/revision-notes/ib-diploma/business/business-management-ib-diploma/5-5-1-organisational-planning-tools.md)